Do You Need a Marketing Consultant?

By Stephen Palmer • March 4th, 2009 • Email This Post • Print This Post

If you don’t have good answers to more than three of the following questions, you need to hire experts to help you take advantage of the massive shifts that have occurred in business, marketing, and technology:

Do you know what website analytics are, how to install and use them, and how to analyze the data to optimize your website? Do you know what a conversion rate is? Do you know what a bounce rate is?

Do you know what Persuasion Architecture is? Do you know what a persuasion scenario is? Do you know how to wire-frame your website?

Do you know what a permission database is and how to cultivate it? Do you know what CRM software is? If so, are you using yours properly? For example, do you have auto-responders set up?

Do you have a clearly-defined and flawlessly-executed sales funnel?

Do you know what search engine optimization is and how to do it?

Do you know how to use social media appropriately? Are you?

Do you know how blogging can benefit your company?

Do you know what content marketing is and do you have a solid plan to execute it? Do you have the ability to generate, produce, and market content such as videos, blogs, podcasts, and webinars?

Do you know what email marketing is? Do you know how to do a split-test broadcast? Do you know how to avoid being caught by spam filters?

Do you know what personas are and how to cater to them? Do you know how to create accurate demographic and psychographic profiles?

Do you know how to translate features into benefits and is this done on all of your marketing content?

Do you know how to generate word-of-mouth buzz? Are you?

Well?

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Stephen Palmer is a marketing consultant and persuasive writer with KGaps Consulting, a co-founder of The Center for Social Leadership, and the New York Times best-selling co-author of Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity.

He is a liberal-arts graduate of George Wythe University and a graduate of the “non-traditional business school” Wizard Academy.

Stephen resides in Round Rock, Texas with his gorgeous wife Karina, awesome son Alex, and princess daughters Libby, Avery, and Laela. Stephen and Karina blog about their magical life on Palmer Journeys.