A Pleading Letter to You from Your Customers
Dear Business Owner,
Please forgive me if I sound ungrateful. I would like to love your website, I really would. It’s just that…
Well, I like to do business with professional companies. You know, there are so many people who manipulate and take advantage of others nowadays. When I came to your website it made be a little nervous.
To be candid, I heard about you and wanted to check you out. I was looking for specific answers to some questions I had. Unfortunately, I couldn’t find what I was looking for. I think you’re great and all, and I’m sure you’ve worked hard building your business. But honestly, what’s on this website for me?
I was looking for lots of free information so that I could understand you better but all the pages just wanted to sell me something. I don’t want to be sold! I want to learn. I like to get educated and make good decisions for myself.
Oh, one other thing- I wanted to connect to you through a newsletter and a blog, but you didn’t have any options. I wanted to get to know you but you didn’t give me any opportunities.
I guess I’ll take my business somewhere else. Chalk this one up to a missed opportunity. Honestly, your website is a dead end.
Sincerely,
One of Many Visitors
Photo Credt, iTopher
**************************************
Carl Woolston is a business and marketing consultant with KGaps Consulting, a co-creator of the proprietary marketing methodology “Hub Mentality,”, and a co-founder of The Center for Social Leadership.
His expertise includes network development, marketing, web strategy development, lead creation, and lead capture strategies.
He and his wife Christy are raising their six rambunctious children in Bountiful, Utah.
Connect With Carl:
Email: carl [at] kgaps [dot] com
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