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Who is at the Center of the Hub?
Just because you build a hub doesn’t mean that it revolves around you.
In fact, one of the core lessons of Hub Mentality™ is that a true hub does NOT revolve around you as the builder — it revolves around the people you’re serving by building the hub.
In a business it’s your customers. In a book club it’s your members. On a blog it’s your readers. As a political leader, it’s your constituents, etc.
The purpose of a hub is to create a platform that facilitates communication and interaction in order to meet the needs and wants of those who are attracted to the hub.
Think of building a merry-go-round for your kids. After building it, you put them in the center and give them rides when they ask for them. You built it, but it revolves around them. Your job is to fulfill their requests. And because you do so, they are more drawn to you.
This is Hub Mentality™.
Your hub must be built from the start with this perspective. Don’t create a platform for yourself — create it for your potential customers/readers/members. The builder(s) and the center of a hub are not the same person/people.
If you don’t treat your customers as the center of your hub, they’ll move on. And making them the center can’t just be lip service — it must be legitimate. It’s not about you. It’s about them. Your role is to build the hub, fulfill the requests of your hub users, and maintain the hub.
What are you doing to make your customers the center of your hub?
Image Credit: zinkwaze
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Stephen Palmer is a marketing consultant and persuasive writer with KGaps Consulting, a co-founder of The Center for Social Leadership, and the New York Times best-selling co-author of Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity.
He is a liberal-arts graduate of George Wythe University and a graduate of the “non-traditional business school” Wizard Academy.
Stephen resides in Round Rock, Texas with his gorgeous wife Karina, awesome son Alex, and princess daughters Libby, Avery, and Laela. Stephen and Karina blog about their magical life on Palmer Journeys.
Connect With Stephen:
Email: spalmer [at] kgaps [dot] com
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