Marketing Messages That Won’t Travel

By Carl Woolston • May 21st, 2009 • Email This Post • Print This Post

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral.

Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it? I had that experience years ago with a financial guru. I had gone to his seminar, bought into his concepts, and wanted to share the experience with others. When I tried to share the message I felt like a fool. I couldn’t get the message out clearly. I stopped sharing it!

How many businesses lose out because their customers don’t know how to share their message? How many businesses are sharing an outdated message that does not resonate in today’s economy? How many businesses aren’t clearly articulating their value?

Message is the second step in running a successful business (I’ll share the first on another occasion). If your message is spot on and ready to travel, your success will be limited. You could literally be holding back the flood gates of dammed potential.

Here are some questions that you and your organization should be asking yourself:

Does our website clearly and succinctly sum up the key points of our message?
Do we have our message set up for viral activity such as e-books, PDFs, YouTube Videos, and good value-driven emails?
If someone asks you what your company does, do you and all your co-workers share the same concise explanation?
If you were to ask ten of your best customers what you do, would their answers all be similar?

These questions and more will help you understand if your message has the potential to travel . Whether you are asking these questions or not, your potential customers and clients are asking them every day they interact with you.

With advertising losing its overall effectiveness, the need to have your business message clearly defined and prepared for the viral world of hyper-connectivity is more important than ever before. To do this it must be simple, repeatable, and viral.

Photo Credit by mandj98

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Carl Woolston is a business and marketing consultant with KGaps Consulting, a co-creator of the proprietary marketing methodology “Hub Mentality,”, and a co-founder of The Center for Social Leadership.