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Why Tribes Will Change the World
Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin.
Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.”
Seth asks three critical questions:
- Who are you upsetting? (If you’re not upsetting anyone, you’re not telling a poignant story.)
- Who are you connecting?
- Who are you leading?
Hub Mentality™ is the execution methodology of Seth’s “Tribe” philosophy. Seth’s video should convince you that you need to start marketing differently; our e-book shows you precisely how to implement those changes.
What do you think about the video? How are you building your tribe?
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Stephen Palmer is a marketing consultant and persuasive writer with KGaps Consulting, a co-founder of The Center for Social Leadership, and the New York Times best-selling co-author of Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity.
He is a liberal-arts graduate of George Wythe University and a graduate of the “non-traditional business school” Wizard Academy.
Stephen resides in Round Rock, Texas with his gorgeous wife Karina, awesome son Alex, and princess daughters Libby, Avery, and Laela. Stephen and Karina blog about their magical life on Palmer Journeys.
Connect With Stephen:
Email: spalmer [at] kgaps [dot] com
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