Brian Solis on the Future of the Social Web

By Stephen Palmer • November 9th, 2009 • Email This Post • Print This Post

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.

Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:

“Starting in 2010, social networks and sites will recognize the preferences of users, but more significantly, they will also recognize personal identities and relationships to customize the experience based on preference and behavior.”

I taught one way to take advantage of the following shift here:

“In 2011 – 2012, social networks will eclipse corporate websites and [customer relationship management] systems…communities will become a driving force for innovation and as such, companies will be forced to formally cater to communities, signifying the trading of power towards connected customers.”

Those who embraced social media early on will have a distinct advantage over laggers when it comes to the following development:

“The biggest opportunity for the expansion of social networks is to build bridges between these isolated islands to deliver a more fulfilling, meaningful and productive experience. As I see it, we will start to see a the social web not as a collection of distributed islands, but as one greater collective better known as a human network –- a contextual and relationship-based network that consists of like-minded individuals no matter where their profile resides.”

How is your business adapting to these transformations? How are you building and tapping into community? How are you engaging with customers on their turf and level?

Have you fully instituted Hub Mentality™, or are you still stuck in cold advertising mode?

Read the complete article here.


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