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Hub Mentality Isn’t Just For Businesses
By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank Luntz reports that Obama collected 13 million email addresses during his campaign. Luntz writes:
“With the stroke of a computer key, this national grassroots army of 13 million can be activated and deployed on any issue. It creates immense potential for political interaction, geotargeting, and rapid-response fund-raising.
“Three million of the 13 million donated to the Obama campaign at least once. And with every engagement of a supporter, the Obama camp learns, records, and saves ever more information about each individual slice in this ever-expanding pie.
“It’s a new form of proactive governing, waiting to be tapped for policy concerns as well as political campaigns. And it’s free. The Republicans are more than four years and ten million emails behind.”
At the time of writing this, Obama has more than 4.6 million Twitter followers, 1.84 million MySpace friends, 11.5 million fans of his Facebook page, and almost 200,000 subscribers to his YouTube channel.
His reach is staggering—and these media channels are all free to use.
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Stephen Palmer is a marketing consultant and persuasive writer with KGaps Consulting, a co-founder of The Center for Social Leadership, and the New York Times best-selling co-author of Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity.
He is a liberal-arts graduate of George Wythe University and a graduate of the “non-traditional business school” Wizard Academy.
Stephen resides in Round Rock, Texas with his gorgeous wife Karina, awesome son Alex, and princess daughters Libby, Avery, and Laela. Stephen and Karina blog about their magical life on Palmer Journeys.
Connect With Stephen:
Email: spalmer [at] kgaps [dot] com
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