What Personas Can Do For You

To know the right way to architect your website, you need to understand personas.

Anthony Garcia, chief persona architect for Promote-A-Book, recently created the following video that explains how understanding personas can help you sell faster, sell more, increase your website conversion rate, and increase customer retention.

He explains why demographic information alone isn’t enough to guide your marketing efforts and provides great examples of persona types in media to make the concept concrete and clear.

*If you’re reading this in an email or RSS reader, you may need to click the title of the post to view the video on our blog.   

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