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A Great Example of Persuasive Creativity from Western & Southern Financial Group
Continuing on the topic of creativity in advertising, here’s a perfect example of persuasive creativity from Western & Southern Financial Group:
*If you’re reading this in an email or RSS reader, you may need to click the title of the post to view the video on our blog.
Like my last example, the creativity here is matched with relevance in customers’ minds regarding their product (life insurance).
In this case, the relevance is strength through difficult economic times, which translates into peace of mind with financial decisions.
But unlike the last example, this ad provides an element of credibility:
“After all the financial world has faced, we still earned a double A+ rating from Standard and Poor’s, making us one of the 9 strongest life insurance groups in the world.”
Whether or not such a rating actually translates into legitimate financial strength doesn’t matter in terms of the ad’s effectiveness — the left brain loves such factual, concrete details.
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Stephen Palmer is a marketing consultant and persuasive writer with KGaps Consulting, a co-founder of The Center for Social Leadership, and the New York Times best-selling co-author of Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity.
He is a liberal-arts graduate of George Wythe University and a graduate of the “non-traditional business school” Wizard Academy.
Stephen resides in Round Rock, Texas with his gorgeous wife Karina, awesome son Alex, and princess daughters Libby, Avery, and Laela. Stephen and Karina blog about their magical life on Palmer Journeys.
Connect With Stephen:
Email: spalmer [at] kgaps [dot] com
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