Too Much Information Can Be a Good Thing
For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member.
These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are becoming highly prized commodities.
Ironically, thanks to smart phones and tablet computers, fewer people want to pay for it.
With information becoming a hot commodity, its abundance can lead to scarcity of something your business needs: attention.
- In 10 Years Newspaper Classified Revenue Has Fallen 92% – Classified advertising was long a major money maker for the newspaper industry. But since 2000, the floor has dropped out of the classified advertising market. See the chart here.
- Adults Don’t Pay for News On Tablets and Mobile Devices – The graphic at this link illustrates the disconnect between adults that are currently paying for news and the growth of news consumption on mobile devices. This data shows that payment for news and information isn’t keeping pace with consumption.
- 47% of American Adults Get Local News On a Mobile Device – Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. See the survey.
- Americans Say They’d Feel Little or No Impact If Newspapers Closed – 39% of people surveyed said they would feel no impact if their local newspapers shut down. 30% said it would have a minor impact, but only 28% said the impact would be major.
- 75% of U.S. Adults Unwilling to Pay For Online News – About three-quarters of respondents to the survey of 2,251 U.S. adults said they wouldn’t be willing to pay anything for online news if their newspapers failed to survive.
- 65% of Mobile Connected American Adults Feel It Is Easier to Keep Up With News – 65% feel that today it is easier to keep up with information about their community than it was five years ago (vs. 47% of nonmobile connectors)
- 47% of American Adults Use Their Cellphones and Tablet Computers to Get Local News and Information
The online information age is feeding people’s information consumption at an increasing rate.
The downside is that with so much news & information at their fingertips, people can quickly become overloaded.
To capture the fleeting attention of your prospects and convert them to leads requires your business to become a content creator and to harness the power of search engines and social media.
Relevant content combined with inbound marketing tactics like search engine optimization, social media marketing and blogging will enable your business to adapt to the new information landscape.