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Wanted: Linchpin to Grow with KGaps

March 3rd, 2010 • By: Stephen Palmer • News

linchpinlogo Wanted: Linchpin to Grow with KGapsKGaps Consulting is growing fast. We need the right linchpin to join our company and expand our production.

Are you the one we’re looking for?

The Right “Who”

Are you indispensable? Are you passionate about business, marketing, and the psychology of persuasion?

Do you love building and fine-tuning systems? Are you always looking for ways to do things better?

Are you bursting with initiative and loaded with resourcefulness? Do you revel in creativity?

Are you obsessive about follow-through and painstaking in your attention to detail?

Are you embarrassed to produce anything less than world-class, no matter how small the project?

Can we fully depend on and trust in you to get projects done right the first time, without a lot of hand-holding? Can you work effectively with clients? Can you sell potential clients on our services and increase our revenues?

Are you a dedicated self-educator? Do you love to learn, and are you a fast learner?

Can you discern between busy work and truly productive work? Do you wait around to be told what to do, or do you constantly strive to increase your value to your team?

Do you have long-term vision and are you dedicated to building a lasting company? Are you willing to dig trenches before seeing results?

Desired Knowledge, Background & Skills

If your answer to all these initial questions is “Yes,” we’re willing to train you on the technical skills we need. In other words, if you’re convinced that you’re the right “who,” don’t let the following technicalities scare you away.

The ideal applicant, however, is the right person and has the right knowledge, experience, and skill set.

Here are the technical aspects of what we’re looking for in our linchpin:

  • Superb writer, including knowledge of grammar and punctuation, as well as the ability to add the spice of creativity to every project. Can you take lots of raw content and transform it into engaging, compelling, and persuasive articles and books? Can you turn non-fiction content into stories?
  • Technologically savvy, with the ability to work with a wide range of technology platforms, such as customer relationship management (CRM) software, email marketing platforms, webinar software, podcasting, etc.
  • Basic website development skills, particularly with content management systems. Can you install and plug into a CMS, build out the page structure, effectively use a WSIWYG editor, work with an FTP client, install and configure plugins, etc.?
  • Working knowledge of basic HTML and PHP code. Are you savvy enough to at least read tutorials and figure out how to use coding to manipulate pages and website functionality?
  • Knowledge of best-practice marketing strategies and tools, including permission marketing, lead capture and database cultivation, content marketing, social media, etc. Are you up to speed on 21st Century marketing? Do you know how advertising and marketing have changed, and do you know how to implement effective marketing campaigns?

Again, if you don’t have all these skills but you feel strongly that you’re the one for the job, contact us anyway.

Details & Financial Considerations

Pay will be based on experience and how confident we feel in your grit, character, knowledge, and abilities after a one-month trial period.

Bottom line: Perform well and you’ll get paid what you’re worth. Don’t perform well and you won’t last long with us.

Also, understand that your relationship with us will be an independent contractor.

This will initially be a part-time project. Whether or not it becomes full-time depends on how much work we can depend on you to do.

You will work from home or wherever else you like to work. All communication with the team will be done via email, phone, Skype, or web conferencing.

How to Apply

How you convince us that you’re the one for the job is your business.

Contact us at spalmer@kgaps.com and carl@kgaps.com, and be sure to include both email addresses in all your correspondence.

Comments(0) News

Socialnomics

February 26th, 2010 • By: Stephen Palmer • Advertising, Marketing, Marketing Strategies, New Media, Social Media, Social Networking, Viral Marketing

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Comments(0) Advertising, Marketing, Marketing Strategies, New Media, Social Media, Social Networking, Viral Marketing

Latest KGaps Website: Andrew Rosenbaum

December 3rd, 2009 • By: Stephen Palmer • Better Websites, Search Engine Optimization

Check out our latest website we built for Andrew Rosenbaum, a financial advisor in New York City.

What do you think?

One of the main purposes of the site was to help Andrew get a top search engine ranking for his name. We advised him on a number of different ways to do this, but the best way would be to set up a site with his name as the url.

Sure enough, without doing anything else and after just a few days of launching the site, he has a front page Google ranking for his name. Granted, his name is uncluttered SEO space, since not many people are searching for that name, but it was nice to see it happen this quickly nonetheless.

Do you need help building a website? With some time and research you may be able to do it yourself, depending on the complexity. Start by reading this newsletter and the resources from this blog post.

If you’d like us to build your site for you, contact us here.

andrewrosenbaumscreenshot-470x306-custom Latest KGaps Website: Andrew Rosenbaum

Comments(0) Better Websites, Search Engine Optimization

Is Your Business a One-Hit Wonder?

November 13th, 2009 • By: Carl Woolston • Better business, Business Systems, MESS Method, Start Up Companies

twisted_sister-photo-large-300x212 Is Your Business a One-Hit Wonder?The music industry is full of one-hit wonders. You know, bands or musicians that had one big hit, and then you never heard from them again.

There are also many companies that were formed around one-hit wonders.

Maybe it was a product that was hot at the time or even a service that hit a niche in the marketplace.

Companies that were formed in this fashion often have a rough road ahead, especially in the long-term.

Because growth and profits occurred in these start-ups with relative ease, they often crash and burn when market realities rear there ugly face. Management, what little there is, is often unprepared for the real marketplace.

Long-term growth and sustainability have rarely been a focus as short-term gains have been so easily realized.

The character of the business in most cases has not yet been defined. Now it has its chance. Survive and beat the odds or die and join the ranks of the one hit wonders.

What are you creating? Is it a one-hit wonder, or something that will beat the odds?

Comments(0) Better business, Business Systems, MESS Method, Start Up Companies

Brian Solis on the Future of the Social Web

November 9th, 2009 • By: Stephen Palmer • Community Engagement, Database Management, Hub Mentality, Marketing Strategies, New Media, Social Media, Social Networking, Technology Tools

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.

Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:

“Starting in 2010, social networks and sites will recognize the preferences of users, but more significantly, they will also recognize personal identities and relationships to customize the experience based on preference and behavior.”

I taught one way to take advantage of the following shift here:

“In 2011 – 2012, social networks will eclipse corporate websites and [customer relationship management] systems…communities will become a driving force for innovation and as such, companies will be forced to formally cater to communities, signifying the trading of power towards connected customers.”

Those who embraced social media early on will have a distinct advantage over laggers when it comes to the following development:

“The biggest opportunity for the expansion of social networks is to build bridges between these isolated islands to deliver a more fulfilling, meaningful and productive experience. As I see it, we will start to see a the social web not as a collection of distributed islands, but as one greater collective better known as a human network –- a contextual and relationship-based network that consists of like-minded individuals no matter where their profile resides.”

How is your business adapting to these transformations? How are you building and tapping into community? How are you engaging with customers on their turf and level?

Have you fully instituted Hub Mentality™, or are you still stuck in cold advertising mode?

Read the complete article here.

Comments(0) Community Engagement, Database Management, Hub Mentality, Marketing Strategies, New Media, Social Media, Social Networking, Technology Tools
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