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Archive for Advertising

Socialnomics

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

Data Capture Is NOT Inherently Manipulative & Scarcity-Minded

Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response.
On a couple of his larger assumptions, he missed the boat. I’m not talking the boat just left the dock and [...]

SEO Snake Oil Salesmen, & How to Avoid Them

Every industry has its low-lifes, but the Search Engine Optimization industry is particularly saturated with deceivers. My blood boils when I find despicable schemers taking advantage of naive individuals and businesses.
I’m going to tell you a story about my dad to illustrate this point. Stick with me, because the story highlights some critical aspects of the [...]

Why Tribes Will Change the World

Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin.
Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges [...]

PR and ROI–Two Old Acronyms with Two New Meanings

This is a tale of two acronyms and how they’ve changed. In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways. Two of the most popular acronyms were PR and ROI. PR stood for Public Relations and ROI [...]

Never Underestimate the Power of Words

Identify significant shifts in history and you’ll find word-warriors, slicing through status quo debris with sharp words, lighting the souls of men with fiery words, subduing anger with gentle words.
Martin Luther’s 95 Theses incited the Protestant Reformation. Thomas Paine’s Common Sense united angry colonists. Harriet Beecher Stowe pierced through the vile darkness of slavery with [...]

Recent Trends in Marketing

This last weekend I had the opportunity to speak to a group of entrepreneurs and business professionals at The Thomas Jefferson Education Forum in Salt Lake. I want to give you some insight as to what I talked about, but first I wanted to welcome those of you who were at the event to the [...]

Video-Marketing and the Economic Meldown

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Marketing and The Economic Meltdown

Times are different than they used to be. Marketing is no exception!
I was talking last week with a friend of mine who works for an ad agency. We were discussing marketing in general and how much more difficult it is to catch the eyes of the consumer nowadays. You can’t just put an ad [...]