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Archive for Advertising
Inbound Marketing Proven to Cost Less than Outbound Marketing
Small businesses are devoting a lot more resources to inbound marketing, according to a recent survey of 644 businesses. However, medium to large companies continue to spend more of their budgets on outbound marketing channels. Care to guess who’s seeing the better results? The details are spelled out by Hubspot.com in their 2011 report “The [...]
Share Your Customer Testimonials
University of Alabama football coach Bear Bryant once said, “It ain’t bragging if it’s true.” If you get positive feedback, or have fans willing to share stories about how great you are, why hide it? Companies should put all feedback out front and easy to find. It builds credibility and makes the positive comments shine [...]
Turning Wants Into Needs
A few Christmases ago, Victoria’s Secret had a great line in one of its commercials—”Give me everything I want, and nothing I need.” There’s an interesting idea at work in those nine words. The store is billing its products as both desirable and impractical. No one needs expensive underwear, but many women would like to [...]
Small Businesses Have the Advantage
The next time you start envying that big business, think again. They all wish they could act like a small business. Big businesses wish they had what you have: vision; a versatile workforce; and the ability to change quickly to market demands. Vision is a hard thing to maintain for a big corporation. They may [...]
Why They Should Buy What You’re Selling
The majority of our purchases are made to advertise our self-identity. If customers are looking for products and services to believe in, why should they believe in you? Don’t answer “quality” and “service” or something like that. You should stand for those things anyway. You need to stand for something larger than yourself, or at [...]
A Simple 3-Word Technique to Become More Relevant to Prospects
This simple technique is a smooth transition from features to benefits, which means that your readers will be hooked as you show them why your message matters to them, on their terms and in their language. It’s a foolproof way to get details out of your head and into theirs, which means that your readers [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
Why Trying to Mask Your Odor is a Horrible Advertising Strategy
Ever smelled rotten fish? If so, you know the hideous odor assaults your senses almost enough to knock you down. It also embeds a nasty, unforgettable memory. That lingering effect is similar to having a bad customer experience with a business. It doesn’t matter how much their advertising says the “fish” smells good – you [...]
You Didn’t Want That Extra Business Anyway
We talk a lot about ways to improve your business and increase your web presence. But why would you want all that? It’s a lot easier to keep doing what you’re doing. Here are a few ways you can avoid those pains in the neck that are greater efficiency and effective use of the Hub [...]
The Only Way They’ll Trust You
It’s nobody’s fault. It was bound to happen. We, the entire body of Internet users, have became jaded. What happened? You can only consume so many hoaxes, viral sensations, seemingly real but actually staged videos and blatant lies before you start to doubt everything online. This distrust has two results: now we assume everything online [...]
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