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Archive for Advertising
5 Things You Can Officially Give Up On
Attention, Internet marketers: here are 5 ideas it’s OK to abandon. Stop trying. Unless you’re good at them, don’t bother. 1. Humor You can make your copy cute or even whimsical, but leave pure comedy to the professionals. I’m not talking about jokes at your expense or little asides. I’m talking about straight up comedy [...]
Stranger in a Strange Brand
I love browsing magazines for which I’m not the target audience. You can learn a lot about its subscribers — or at least their aspirations — by looking at the ads. Why seek out marketing for products you probably have no interest in buying? To see how they work. Since you’re not being directly targeted, [...]
Get Unzipped to Get Inside Her Brain
Understatement: Michele Miller is a pretty big deal. She’s a world-famous Superwoman of knowing women. A Wizard of Ads partner with clients like Best Buy and Timberland, she teaches businesses how to “capture the heart of the female customer.” Her blog has won awards from Marketing Sherpa and Forbes.com, and was featured in Seth Godin’s [...]
Hallelujah!
Check out this TV ad we wrote and helped produce for Atlantic Seafood Market: *If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video on our blog. Get a Free Consultation
The #1 Secret of Selling
It doesn’t matter how clever, creative, entertaining, or controversial you are — if your offer isn’t relevant, it isn’t going to sell. As the legendary direct response copywriter Gary Halbert says in this video: “Being on target [with your messaging] is much more important than being facile with words.” What does it mean to be [...]
How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
Smart Cars USA Shows How to Draw a Crowd by Boldly Proclaiming What You’re Against
“Few ads are written to persuade. Most ads are written ‘not to offend.’” -Roy H. Williams It’s a fatal mistake in business to try to be all things to all people. Bland mission statements and ads are the result of companies describing solely what they stand for. “High quality. Fair prices. Honesty. Blah. Blah. Blah.” [...]
A Powerful Example of Effective Branding from Ford
*If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video on our blog. Get a Free Consultation
Share Your Downside Openly to Increase Trust & Sales
Hands shaking and forehead beading with sweat, I tore open the box. I quivered with excitement as I cradled my Amazon Kindle for the first time. I whispered sweet nothings into its screen and stroked its back as I turned it on and set it up. I downloaded several books and tested it out. I [...]
8 Astonishingly Valuable Free Downloads from Wizard Academy Press
I just stumbled across these incredibly valuable free downloads from Wizard Academy Press, the publishing arm of Wizard Academy. Wizard of Ads MP3 Magical Worlds of the Wizard of Ads MP3 Secret Formulas of the Wizard of Ads MP3 Advertising in America: What Works, What Doesn’t, & Why How Advertising is Changing The 7 Big [...]
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