(801) 810-9426
Archive for Advertising
A Great Example of Persuasive Creativity from Western & Southern Financial Group
Continuing on the topic of creativity in advertising, here’s a perfect example of persuasive creativity from Western & Southern Financial Group: *If you’re reading this in an email or RSS reader, you may need to click the title of the post to view the video on our blog. Like my last example, the creativity here [...]
Advertising Creativity Done Right
So now that we’ve showed you creativity done wrong in advertising, here’s a great example of effective, relevant creativity from Allstate Insurance: Again, relevance is the critical factor. Insurance protects you from unexpected, calamitous events, so the personification of “Mayhem” is both catchy and relevant. The ad could be improved with an element of credibility. [...]
Creativity Without Relevance May Entertain, But it Doesn’t Persuade
As a follow-up to our last newsletter on creativity in advertising, here’s yet another example of creativity gone horribly wrong. *If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video. The missing element to all the examples we’ve shared is relevance. [...]
Free Samples Can Be the Best & Cheapest Advertising
While at the mall yesterday I headed to the food court. After scanning my choices, I made a beeline for Subway. Familiar, healthy, tasty. Nothing else was even on my radar. 15 feet away from Subway a guy with a tray in hand asked me if I wanted a free sample. What the heck. I [...]
Put Away the Gun, Pick Up a Hoe
“We are not seats or eyeballs or end users or consumers. We are human beings and our reach exceeds your grasp. Deal with it.” -Chris Locke in The Cluetrain Manifesto The primary tool of the old, transactional way of marketing and sales has been a metaphorical gun. Marketing departments and salespersons “zero in” on their [...]
Leverage the Power of Verbs to Boost Your Sales
In 1974, psychologists Elizabeth Loftus and John Palmer showed test subjects seven 5-30 second video clips of car accidents. Every subject saw the same clips. After viewing the videos, the subjects were given questions about the accidents and were asked to write down their answers. The twist was that they were given different questions. The [...]
Can Traditional Advertising Still Work?
Given our focus on online marketing and permission strategies, as opposed to traditional, intrusive media and sales models, you may think we’re opposed to traditional media and salespeople. This isn’t the case at all. Hub Mentality is less about what you do and more about how you do it. It’s a mindset and philosophy more [...]
Joe Dirt’s Words of Wisdom for Marketers
In this brief clip, the erudite and articulate Joe Dirt shares the single most important lesson for business owners and marketers: *If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video. Get a Free Consultation
Hub Mentality for Commodities Versus Educational Sales
In our last newsletter we spoke of how marketing is much more than a message; it’s a process. Traditional ad agencies can write you ads, but you need a marketing infrastructure (hub) to support those ads. If you’re selling a commodity with immediately-recognizable relevance (shoes, insurance, mortgages, food), short, impactful messages are critical. Traditional advertising [...]
Ad Writing Lesson #1
Last week I started a 7-week ad writing course at Wizard Academy with Roy H. Williams of The Wizard of Ads trilogy fame. Here’s our class picture, with me in the nappy red beard in the back: I’ve been attending Wizard Academy courses for a couple years now, and this is the best one by [...]
Easy RSS Subscriptions
Get Our RSS Feed (What is RSS?)Free Downloads
Download our 100-page book, Hub Mentality: Shifting from Business Transactions to Community Interaction, to learn the right way to market in the Information Age.
Complete the form below. Your personal information is never shared.
*Downloading the e-book subscribes you to our mailing list. You'll receive about two emails per month, including our monthly newsletter. It's easy to unsubscribe.
-
Recent Posts
Recent Comments
- Donovan Mccaleb: Thanks again for the post.Really thank you! Really Great.
- johnmartin: Twitter Advertising has been a big plus to everyones business in todays...
- Brady: I had the pleasure to listen to Robert Richardson of Zappos Insights today....
- Michele Miller: Stephen: Thank you so much for the fantastic review! Boy, I can tell...
- Craig Roumey: Thanks very much for the links. As a Wizard Grad myself, I go to the...
Topics to Explore