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Archive for Better business
Too Much Information Can Be a Good Thing
Information consumption habits are changing rapidly. Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]
Congratulations On Your New Job Title!
You’re doing all the right things. You’re using the power of the Web to market your small business online. You’ve built a killer website that’s rich in keywords, SEO and back-links. Your permission database is growing. You’re using social media to connect with potential customers online. You may not realize it, but you’ve also picked [...]
Your Customers Need a Commitment
Trying to be all things to everyone is a losing proposition. It’s like standing with your feet firmly placed in two separate canoes that are slowly drifting apart. At some point, you must commit to one or the other–or get soaked. This principle also applies to marketing your small business. The straddling strategy doesn’t work [...]
It’s All About Asking the Right Questions
The latest online technologies have connected us in ways we never thought possible. Ironically, the same online environment has depersonalized the sales/lead relationship that drives business. A lead-generation Web site can effectively bring prospects to your door, if you have the right content, message and process. The staff at FutureNow has an excellent white paper [...]
Adapting to The New Social Selling Environment
The social media revolution and the internet have proven to be huge game changers. They’ve changed how people purchase which changes how we sell. There’s no shortage of advice and and information about how to adapt your selling approach. But hubspot.com points out that the selling landscape is constantly changing. That means your techniques must [...]
Lifetime Customers or One Time Transactions?
Economist Gary North once mistakenly paid too much for a bottle of eye drops. He was charged $4.29 for a bottle of drops that was marked $2.99. The drugstore manager stated that the sale price had ended and refused to budge. The manager saved his company $1.30, but reduced the lifetime value of his customer [...]
Business Success is More Perseverance than Brilliance
There’s a tendency to see successful business owners and think, “He’s smarter/more talented than me. She had more connections than me. He got lucky.” That may be true for a tiny percentage of businesses. But what gets hidden by the flashing light of success is the long, dark hours of failure. Of back-breaking labor in [...]
Small Businesses Have the Advantage
The next time you start envying that big business, think again. They all wish they could act like a small business. Big businesses wish they had what you have: vision; a versatile workforce; and the ability to change quickly to market demands. Vision is a hard thing to maintain for a big corporation. They may [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
Why Trying to Mask Your Odor is a Horrible Advertising Strategy
Ever smelled rotten fish? If so, you know the hideous odor assaults your senses almost enough to knock you down. It also embeds a nasty, unforgettable memory. That lingering effect is similar to having a bad customer experience with a business. It doesn’t matter how much their advertising says the “fish” smells good – you [...]
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