Archive for Better Websites

Latest KGaps Website: Andrew Rosenbaum

Check out our latest website we built for Andrew Rosenbaum, a financial advisor in New York City.
What do you think?
One of the main purposes of the site was to help Andrew get a top search engine ranking for his name. We advised him on a number of different ways to do this, but the best [...]

Must-Reads on Persuasion Architecture for Serious Marketers

Persuasion architecture is central to any online marketing campaign or strategy. Every serious marketer needs to understand persuasion architecture in depth and be able to apply it.
Why? For these simple, yet often-overlooked reasons:
1. Website conversion is more important than website traffic.
You can have a million hits to your website, but if those visitors don’t [...]

Data Capture Is NOT Inherently Manipulative & Scarcity-Minded

Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response.
On a couple of his larger assumptions, he missed the boat.  I’m not talking the boat just left the dock and [...]

Don’t Just Build Your Website — Architect It

A good website requires four elements: 1) technical programming, 2) graphic design, 3) copywriting, and 4) architecture.
Copywriting and architecture together comprise persuasion architecture. These elements are far more important than technical programming and graphic design.
Unfortunately, most web design firms focus primarily, if not solely, on the first two. There are many who only focus on [...]

Unzipping and Zipping Files Using 7-Zip

I’m sure there are a few of you techies out there that would appreciate some frustration I’ve had with Vista.  “Steve, this by far is not an endorsement of a Mac”.  Recently I’ve needed to start unzipping files quite often and Vista is “supposed” to come with some ready-made tools to make it work.
Every time [...]

A Pleading Letter to You from Your Website

Dear Business Owner,
Please forgive me if I sound ungrateful. I love my new look, I really do. I love to strut in front of your clients, my colors shimmering, my navigation sharp as an army regiment, my product store organized flawlessly. It’s just that…
To be candid, I want to know when I can be a [...]

How to Grip Website Visitors in the Vise of Persuasion

Every time I write a website I use the following checklist to ensure optimal effectiveness.
First, understand the ends of these means: 1) surprise and delight readers; catch them off guard to enhance the experience and insert your business into their memory, 2) vividly illustrate why potential customers should buy from you, and 3) answer their [...]

When Is Your Website Finished?

How can you know when it’s perfect and ready to launch? Who should you listen to when it comes to fine-tuning your website? What should you do if someone doesn’t like it?
There’s one secret that answers all of these questions. It’s the single most important thing you can ever learn about website creation and management.
Let [...]

The 10 Commandments of Search Engine Optimization

In the beginning there was the Internet. And the geeks looked down on the Internet and saw that users sought relevant information.
And the geeks said, “Let there be search engines.” And there were search engines.
And the search engines had complicated formulas to determine which websites they would favor when particular key words and phrases were [...]

Who Are Salesmen Trying To Fool?

I’m washing dishes at about 7:30 last night. It’s dark outside. Just finished a great dinner with the family. Listening to my favorite music. Feeling good.
A fake-friendly rap at the door interrupts my reverie. (You know the knock — the sing-songey one where they’re trying to sound like your best friend, doing their best to [...]

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