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Archive for Better Websites
If Your Viral Hit Takes Off, Prepare A Landing Spot
Once you put someone online, you lose control of it. You have no way of affecting how it’s perceived or how it spreads. All you can do is make your idea as appealing as possible and then get the ball rolling. You can’t force something to be popular. For all of the power and influence [...]
What Personas Can Do For You
To know the right way to architect your website, you need to understand personas. Anthony Garcia, chief persona architect for Promote-A-Book, recently created the following video that explains how understanding personas can help you sell faster, sell more, increase your website conversion rate, and increase customer retention. He explains why demographic information alone isn’t enough [...]
“The Right Way To Optimize Your Website For Hub Mentality” Webinar Recording
Last week Carl and I held and recorded a free webinar entitled “The Right Way To Optimize Your Website For Hub Mentality.” Click here to download the recording now. We shared the proven design principles we’ve integrated into the websites of our clients who enjoy conversion rates as high as 32.02%. Watch the recording to [...]
Latest KGaps Website: Andrew Rosenbaum
Check out our latest website we built for Andrew Rosenbaum, a financial advisor in New York City. What do you think? One of the main purposes of the site was to help Andrew get a top search engine ranking for his name. We advised him on a number of different ways to do this, but [...]
Must-Reads on Persuasion Architecture for Serious Marketers
Persuasion architecture is central to any online marketing campaign or strategy. Every serious marketer needs to understand persuasion architecture in depth and be able to apply it. Why? For these simple, yet often-overlooked reasons: 1. Website conversion is more important than website traffic. You can have a million hits to your website, but if those [...]
Data Capture Is NOT Inherently Manipulative & Scarcity-Minded
Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response. On a couple of his larger assumptions, he missed the boat. I’m not talking the boat just left the dock [...]
Don’t Just Build Your Website — Architect It
A good website requires four elements: 1) technical programming, 2) graphic design, 3) copywriting, and 4) architecture. Copywriting and architecture together comprise persuasion architecture. These elements are far more important than technical programming and graphic design. Unfortunately, most web design firms focus primarily, if not solely, on the first two. There are many who only [...]
Unzipping and Zipping Files Using 7-Zip
I’m sure there are a few of you techies out there that would appreciate some frustration I’ve had with Vista. “Steve, this by far is not an endorsement of a Mac”. Recently I’ve needed to start unzipping files quite often and Vista is “supposed” to come with some ready-made tools to make it work. Every [...]
A Pleading Letter to You from Your Website
Dear Business Owner, Please forgive me if I sound ungrateful. I love my new look, I really do. I love to strut in front of your clients, my colors shimmering, my navigation sharp as an army regiment, my product store organized flawlessly. It’s just that… To be candid, I want to know when I can [...]
How to Grip Website Visitors in the Vise of Persuasion
Every time I write a website I use the following checklist to ensure optimal effectiveness. First, understand the ends of these means: 1) surprise and delight readers; catch them off guard to enhance the experience and insert your business into their memory, 2) vividly illustrate why potential customers should buy from you, and 3) answer [...]
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