Archive for Better Websites

The 10 Commandments of Search Engine Optimization

In the beginning there was the Internet. And the geeks looked down on the Internet and saw that users sought relevant information.
And the geeks said, “Let there be search engines.” And there were search engines.
And the search engines had complicated formulas to determine which websites they would favor when particular key words and phrases were [...]

Who Are Salesmen Trying To Fool?

I’m washing dishes at about 7:30 last night. It’s dark outside. Just finished a great dinner with the family. Listening to my favorite music. Feeling good.
A fake-friendly rap at the door interrupts my reverie. (You know the knock — the sing-songey one where they’re trying to sound like your best friend, doing their best to [...]

Images Vs. Plot: Why Copywriting Is More Important Than Web Design

I was recently holding my one year-old, Avery, while my three year-old, Libby, was watching the Disney movie Tarzan. Of course, Avery is never interested in TV and I was thinking about why.
Then it hit me — since she can’t understand the dialogue, plot, and characters, TV is nothing but a series of colorful, flashing [...]

What People REALLY Want — And How to Give it To Them

People rarely buy what they buy. Come again?
It’s true — what people buy goes far deeper than tangible products and services. What people really buy are the intangibles beyond what you can see and touch, such as image, security, freedom, peace, and joy.
Are you giving your customers what they really want? Do you know how [...]

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