Archive for Blogging

Should You Publish a Full or Partial RSS Feed?

If you’re not familiar with RSS, watch this video.
One common question is whether businesses should publish full or partial RSS feeds.
In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog.
In a partial feed, [...]

They Won’t Buy If They Don’t Understand Your Story

Human beings by the masses only value what is popular and mainstream.  If they don’t understand your story, they won’t buy. This is essence of marketing and sales.
Value is truly in the eyes of the beholder. 
What is your most valuable possession? Would others value that possession as much as you do? How much would you pay [...]

Should I focus on Relationships or a Database to Influence?

For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence.
Business is a numbers game.  Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy.  Every good [...]

Tell Your Story With E-Books

The world of information is drastically changing
We want our information short and sweet
Blogs are on the rise
Twitter only allows us 140 characters to tell our full story
People are in such a hurry nowadays
They don’t want to read books any more
Everyone wants their information concise and to the point
But you still have to tell your story
He [...]

PR and ROI–Two Old Acronyms with Two New Meanings

This is a tale of two acronyms and how they’ve changed.  In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways.  Two of the most popular acronyms were PR and ROI.  PR stood for Public Relations and ROI [...]

Professional Blogging Isn’t About You

One of my blog readers once posted the following comment on an article:
“Thank you for opening my eyes on the power of blogging. Before reading your article I had a negative point of view on blogs. In my opinion it was a loud statement saying ‘I need attention, does anyone care?’
I learned as I was [...]

The 10 Commandments of Search Engine Optimization

In the beginning there was the Internet. And the geeks looked down on the Internet and saw that users sought relevant information.
And the geeks said, “Let there be search engines.” And there were search engines.
And the search engines had complicated formulas to determine which websites they would favor when particular key words and phrases were [...]

A Permission Database Is As Good As Gold

Here’s the bottom line: The easiest, quickest, and best way to build a following on your blog and generate revenue is to cultivate a permission marketing database.
This means a database of individuals who have given you permission to market to them. You provide value, and in return, they give you their personal information, most importantly [...]

The Beginning Blogger’s Bible Now Available From KGaps

The Beginning Blogger’s Bible: How to Make Money, Make a Difference, and Make a Name Online was an e-book that I released through a previous business of mine, the Wordpress Coach.
Shortly after launching the Wordpress Coach, however, Carl Woolston and I formed KGaps Consulting. Everything I’ve created in the past has now been subsumed by [...]

Why You Should Blog

You should blog for the following reasons:
Stay connected to family and friends.
I’ve got family in seven states, from California to Washington to Maryland. Blogging allows us to stay up to date on the events of our lives, the growth of our children, our struggles and our triumphs. It’s like the telephone and letters on steroids.
Not [...]

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