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Archive for Blogging
Too Much Information Can Be a Good Thing
Information consumption habits are changing rapidly. Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]
Setting Your Social Marketing Goals
There’s no doubt that social media marketing is impacting how business is done. Interactivity with current and potential customers has never been easier. Consider your choices: Facebook, blogging, Twitter, Linked In, on line forums, Squidoo, Youtube, RSS channels or podcasting. Each can be a valuable tool in growing your business. But do you know how [...]
Relevant Content Produces Customers Better than Grandstanding
Years ago there was a wonderful parody of a TV news station that didn’t just report the news — they made it. The station would interrupt programming with a breaking story featuring one of their reporters. The reporter would calmly inform viewers that he was standing in a crowded mall and then begin firing a [...]
Use New Technologies to Connect with Customers
Von Mises Institute Blogger Jeffery Tucker recently posted a blog entry called “Surrounded by Miracles and Nobody Cares.” His observation is worth passing along: “Peter Sidor, a heavy hitter at the Mises Wiki, just called on my Skype app on my iPhone, something I downloaded the other day just to test it out. “So I [...]
Inbound Marketing Proven to Cost Less than Outbound Marketing
Small businesses are devoting a lot more resources to inbound marketing, according to a recent survey of 644 businesses. However, medium to large companies continue to spend more of their budgets on outbound marketing channels. Care to guess who’s seeing the better results? The details are spelled out by Hubspot.com in their 2011 report “The [...]
Effective Video Marketing for Small Businesses
If you’re going to use video to market your small business online, you ought to know a few guidelines for how to do it effectively. 1. First, Keep It Short How long will you watch a YouTube video before you get bored— two, maybe three minutes? A little longer if it’s really good, but not [...]
If You Give It Away, They Will Come
Even if you recognize the merits of Hub Mentality, it can still be a leap of faith to start giving away free content. “But that’s good content!” you may say. “I could package and sell that!” Exactly, and that’s why Hub Mentality works so well. Giving something valuable builds rapport with customers. It creates a [...]
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
Blogging For Small Businesses
Blogging is tremendously valuable for small businesses. The benefits of blogging include: It helps your website get found by search engines, therefore increasing your website traffic. Extends your brand. Connects you to your customer base. Motivates, tantalizes and excites readers. Explains and informs. Becomes a hub for discussion and community. Advertises events, coupons, special deals. [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
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