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11 Examples of Online Marketing Success
HubSpot, with the help of David Meerman Scott, recently published an excellent e-book, 11 Examples of Online Marketing Success. It’s great because it’s not just theory or opinion — it details real case studies from real businesses. You’ll definitely want to read the case studies to get the context, but here are the 11 marketing [...]
Leave Them Wanting More
I tend to have one of three relationships with the websites I visit. I either: Follow the site occasionally and mostly skim headlines; Follow the site causally out of curiosity or obligation; or Follow the site obsessively, checking for new content daily. What has this top tier done to earn my daily devotion? They got [...]
Should You Publish a Full or Partial RSS Feed?
If you’re not familiar with RSS, watch this video. One common question is whether businesses should publish full or partial RSS feeds. In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog. In a [...]
They Won’t Buy If They Don’t Understand Your Story
Human beings by the masses only value what is popular and mainstream. If they don’t understand your story, they won’t buy. This is essence of marketing and sales. Value is truly in the eyes of the beholder. What is your most valuable possession? Would others value that possession as much as you do? How much would [...]
Should I focus on Relationships or a Database to Influence?
For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence. Business is a numbers game. Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy. Every [...]
Tell Your Story With E-Books
The world of information is drastically changing We want our information short and sweet Blogs are on the rise Twitter only allows us 140 characters to tell our full story People are in such a hurry nowadays They don’t want to read books any more Everyone wants their information concise and to the point But [...]
PR and ROI–Two Old Acronyms with Two New Meanings
This is a tale of two acronyms and how they’ve changed. In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways. Two of the most popular acronyms were PR and ROI. PR stood for Public Relations and ROI [...]
Professional Blogging Isn’t About You
One of my blog readers once posted the following comment on an article: “Thank you for opening my eyes on the power of blogging. Before reading your article I had a negative point of view on blogs. In my opinion it was a loud statement saying ‘I need attention, does anyone care?’ I learned as [...]
The 10 Commandments of Search Engine Optimization
In the beginning there was the Internet. And the geeks looked down on the Internet and saw that users sought relevant information. And the geeks said, “Let there be search engines.” And there were search engines. And the search engines had complicated formulas to determine which websites they would favor when particular key words and [...]
A Permission Database Is As Good As Gold
Here’s the bottom line: The easiest, quickest, and best way to build a following on your blog and generate revenue is to cultivate a permission marketing database. This means a database of individuals who have given you permission to market to them. You provide value, and in return, they give you their personal information, most [...]
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