Archive for Business Systems

Is Your Business a One-Hit Wonder?

The music industry is full of one-hit wonders. You know, bands or musicians that had one big hit, and then you never heard from them again.
There are also many companies that were formed around one-hit wonders.
Maybe it was a product that was hot at the time or even a service that hit a niche [...]

Should I focus on Relationships or a Database to Influence?

For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence.
Business is a numbers game.  Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy.  Every good [...]

PR and ROI–Two Old Acronyms with Two New Meanings

This is a tale of two acronyms and how they’ve changed.  In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways.  Two of the most popular acronyms were PR and ROI.  PR stood for Public Relations and ROI [...]

Have You Been Caught Stealing?

In the world of business accounting, balance sheets, and profit and loss statements it can get pretty complex at times.  Having personally had businesses that have had excess and other businesses that have suffered for cash flow there is a basic rule I believe is a key to business success (it can be applied to [...]

Unzipping and Zipping Files Using 7-Zip

I’m sure there are a few of you techies out there that would appreciate some frustration I’ve had with Vista.  “Steve, this by far is not an endorsement of a Mac”.  Recently I’ve needed to start unzipping files quite often and Vista is “supposed” to come with some ready-made tools to make it work.
Every time [...]

Is Your Business a Destination?

Last week I was able to get away with my wife for a vacation with just the two of us to Cancun, Mexico.  It was nice to get away from the daily routine and experience a bunch of really fun things.  In the hotel zone in Cancun there aren’t a lot of options for basic [...]

Two Lessons from a Great Example of Offline Hub Mentality

Hub Mentality isn’t only about leveraging online technology. Your offline systems and offerings must also reflect the core principles.
My wife got her hair cut last night by “Beverly D.”
Beverly employs an excellent hub strategy to sell hair products. She tours the country, holding “hair parties” for women. They are set up by a sponsor, who [...]

Missed Opportunity to Build an Art Hub

This last weekend my wife and I attended an art show put on by a community art co-op here in town.  The co-op is put together of local artists who share costs to be able to market and sell their art together.  They had everything from oil to photography.  Now, I’m no art [...]

Video-Should You React or Adapt to the Economic Crisis?

If you are getting this in e-mail or RSS and can’t see the video, just click on the header to go to the blog to view it.

It’s Unfortunate, but it is about your Economic Engine

With all the corruption going on in big business and the corporate world there is a part of me that says, “These guys were after the money, that’s all they cared about, it was about greed!”   Here’s the harsh reality though.  It is about the money.  Some of you may be saying, “Wait, but business [...]