Archive for Community Engagement

Hub Mentality Isn’t Just For Businesses

By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank [...]

Build Community Loyalty Rather Than Incentivizing Bargain Hunters

Jeff Sexton, copywriter for Future Now, published an excellent article on Social Media Examiner entitled “Are You Unknowingly Bribing Your Social Media Fans?”
He warns against a pattern of “ethical bribery” that engages your customers on a purely economy level. It trains them to always look for the incentives, rather than stay loyal to the brand.
So [...]

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

Data Capture Is NOT Inherently Manipulative & Scarcity-Minded

Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response.
On a couple of his larger assumptions, he missed the boat.  I’m not talking the boat just left the dock and [...]

Why Tribes Will Change the World

Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin.
Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges [...]

Who is at the Center of the Hub?

Just because you build a hub doesn’t mean that it revolves around you.
In fact, one of the core lessons of Hub Mentality™ is that a true hub does NOT revolve around you as the builder — it revolves around the people you’re serving by building the hub.
In a business it’s your customers. In a [...]

The Difference Between Selling & Persuading

Hub Mentality™ can be misapplied and taken too far. Specifically, its criticisms of sales mentality can be interpreted to mean that you shouldn’t sell at all and just be a “nice,” unobtrusive resource for people.
This can lead to a drop in sales in an effort to not appear too “salesy.” But when applied properly, Hub [...]

“The Economics of Influence” Webinar Recording Released

This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.”
We recorded the webinar and you can download it for free by clicking on the following links:

Webinar Audio Recording
Webinar PowerPoint Presentation

We had issues with the recording, so the video didn’t record [...]

PR and ROI–Two Old Acronyms with Two New Meanings

This is a tale of two acronyms and how they’ve changed.  In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways.  Two of the most popular acronyms were PR and ROI.  PR stood for Public Relations and ROI [...]

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