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Archive for Community Engagement
Adapting to The New Social Selling Environment
The social media revolution and the internet have proven to be huge game changers. They’ve changed how people purchase which changes how we sell. There’s no shortage of advice and and information about how to adapt your selling approach. But hubspot.com points out that the selling landscape is constantly changing. That means your techniques must [...]
Building a Database to Build Your Small Business
In the Information Age, information isn’t just power. It’s life. Especially for small businesses. Now that the nature of marketing has shifted the power to buyers over sellers, new marketing strategies are required. Something that hasn’t changed is that every business needs to make sales and needs people to sell to. A key strategy today [...]
Lifetime Customers or One Time Transactions?
Economist Gary North once mistakenly paid too much for a bottle of eye drops. He was charged $4.29 for a bottle of drops that was marked $2.99. The drugstore manager stated that the sale price had ended and refused to budge. The manager saved his company $1.30, but reduced the lifetime value of his customer [...]
Reward Your Fans
How do the best companies thank their biggest fans? Most give back opportunities through secret sales and discounts. Many offer access, such as behind-the-scenes footage. Some throw you freebies—upgraded seats or rooms on the house. Others use inclusive language; think of the 10th Man in baseball. However you choose to thank your fans, know that [...]
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
You’re Speaking My Language
People want to be heard and understood. You’d think this was a major breakthrough if you look at how some products are marketed. Comedians and bloggers have a field day mocking tone-deaf advertising. So how do build a great brand that reaches people? By listening. Know your customers and how they think. Address their concerns [...]
11 Examples of Online Marketing Success
HubSpot, with the help of David Meerman Scott, recently published an excellent e-book, 11 Examples of Online Marketing Success. It’s great because it’s not just theory or opinion — it details real case studies from real businesses. You’ll definitely want to read the case studies to get the context, but here are the 11 marketing [...]
Leave Them Wanting More
I tend to have one of three relationships with the websites I visit. I either: Follow the site occasionally and mostly skim headlines; Follow the site causally out of curiosity or obligation; or Follow the site obsessively, checking for new content daily. What has this top tier done to earn my daily devotion? They got [...]
Perks Make The Difference
I have dozens of brand preferences that have little to do with product quality. How did I acquire them? They offered something special that caught my attention — a “wow” factor. A few years ago I stayed at a Doubletree Hotel. I don’t remember if I got a good night’s sleep, but I can still [...]
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