Archive for Community Engagement

Professional Blogging Isn’t About You

One of my blog readers once posted the following comment on an article:
“Thank you for opening my eyes on the power of blogging. Before reading your article I had a negative point of view on blogs. In my opinion it was a loud statement saying ‘I need attention, does anyone care?’
I learned as I was [...]

How to Leverage Social Networks to Build a Permission Database

One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time.
In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such as [...]

Missed Opportunity to Build an Art Hub

This last weekend my wife and I attended an art show put on by a community art co-op here in town.  The co-op is put together of local artists who share costs to be able to market and sell their art together.  They had everything from oil to photography.  Now, I’m no art buff but [...]

It’s Unfortunate, but it is about your Economic Engine

With all the corruption going on in big business and the corporate world there is a part of me that says, “These guys were after the money, that’s all they cared about, it was about greed!”   Here’s the harsh reality though.  It is about the money.  Some of you may be saying, “Wait, but business [...]

Who Are Salesmen Trying To Fool?

I’m washing dishes at about 7:30 last night. It’s dark outside. Just finished a great dinner with the family. Listening to my favorite music. Feeling good.
A fake-friendly rap at the door interrupts my reverie. (You know the knock — the sing-songey one where they’re trying to sound like your best friend, doing their best to [...]

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