(801) 810-9426
Archive for Community Engagement
What Should I Give Away?
You’re ready to start building your database through permission-based marketing. You’re all set to nurture these relationships through high-quality free content. Only one problem: what are you supposed to give away? Here are a few places to start. Teach Them Something Say you run a gourmet bakery. Your research says your average customer is 30-60 [...]
Hub Mentality Hits the Charts
If you want to see Hub Mentality at work, take a look at popular music. In this age of declining music sales, artists are cultivating tribes of loyal fans and nurturing relationships through awesome free content, special incentives and opportunities for interaction. Pop star Lady Gaga is an excellent example of this. Lady Gaga entered [...]
How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
Smart Cars USA Shows How to Draw a Crowd by Boldly Proclaiming What You’re Against
“Few ads are written to persuade. Most ads are written ‘not to offend.’” -Roy H. Williams It’s a fatal mistake in business to try to be all things to all people. Bland mission statements and ads are the result of companies describing solely what they stand for. “High quality. Fair prices. Honesty. Blah. Blah. Blah.” [...]
Don’t Confuse Tools With Marketing
Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth. Marketing tools are things like websites, social media, brochures, flyers, blogs, etc. Tools are necessary to marketing, but just because you have them does not mean you are marketing. To build a house you need an architect, builders, [...]
Hub Mentality Isn’t Just For Businesses
By the way, database marketing doesn’t just apply to business. It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics. In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008. In What Americans Really Want…Really, Dr. Frank [...]
Build Community Loyalty Rather Than Incentivizing Bargain Hunters
Jeff Sexton, copywriter for Future Now, published an excellent article on Social Media Examiner entitled “Are You Unknowingly Bribing Your Social Media Fans?” He warns against a pattern of “ethical bribery” that engages your customers on a purely economy level. It trains them to always look for the incentives, rather than stay loyal to the [...]
Brian Solis on the Future of the Social Web
Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends. Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits: [...]
Is Social Media a Fad?
Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video. Get a Free Consultation
Data Capture Is NOT Inherently Manipulative & Scarcity-Minded
Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response. On a couple of his larger assumptions, he missed the boat. I’m not talking the boat just left the dock [...]
Easy RSS Subscriptions
Get Our RSS Feed (What is RSS?)Free Downloads
Download our 100-page book, Hub Mentality: Shifting from Business Transactions to Community Interaction, to learn the right way to market in the Information Age.
Complete the form below. Your personal information is never shared.
*Downloading the e-book subscribes you to our mailing list. You'll receive about two emails per month, including our monthly newsletter. It's easy to unsubscribe.
-
Recent Posts
Recent Comments
- johnmartin: Twitter Advertising has been a big plus to everyones business in todays...
- Brady: I had the pleasure to listen to Robert Richardson of Zappos Insights today....
- Michele Miller: Stephen: Thank you so much for the fantastic review! Boy, I can tell...
- Craig Roumey: Thanks very much for the links. As a Wizard Grad myself, I go to the...
- Sean Elcock: That was awesome. I loved how the brand was the vehicle through which...
Topics to Explore