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Archive for Community Engagement
Why Tribes Will Change the World
Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin. Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He [...]
Who is at the Center of the Hub?
Just because you build a hub doesn’t mean that it revolves around you. In fact, one of the core lessons of Hub Mentality™ is that a true hub does NOT revolve around you as the builder — it revolves around the people you’re serving by building the hub. In a business it’s your customers. In [...]
The Difference Between Selling & Persuading
Hub Mentality™ can be misapplied and taken too far. Specifically, its criticisms of sales mentality can be interpreted to mean that you shouldn’t sell at all and just be a “nice,” unobtrusive resource for people. This can lead to a drop in sales in an effort to not appear too “salesy.” But when applied properly, [...]
“The Economics of Influence” Webinar Recording Released
This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.” We recorded the webinar and you can download it for free by clicking on the following links: Webinar Audio Recording Webinar PowerPoint Presentation We had issues with the recording, so the [...]
PR and ROI–Two Old Acronyms with Two New Meanings
This is a tale of two acronyms and how they’ve changed. In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways. Two of the most popular acronyms were PR and ROI. PR stood for Public Relations and ROI [...]
Professional Blogging Isn’t About You
One of my blog readers once posted the following comment on an article: “Thank you for opening my eyes on the power of blogging. Before reading your article I had a negative point of view on blogs. In my opinion it was a loud statement saying ‘I need attention, does anyone care?’ I learned as [...]
How to Leverage Social Networks to Build a Permission Database
One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time. In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such [...]
Missed Opportunity to Build an Art Hub
This last weekend my wife and I attended an art show put on by a community art co-op here in town. The co-op is put together of local artists who share costs to be able to market and sell their art together. They had everything from oil to photography. Now, I’m no art buff but [...]
It’s Unfortunate, but it is about your Economic Engine
With all the corruption going on in big business and the corporate world there is a part of me that says, “These guys were after the money, that’s all they cared about, it was about greed!” Here’s the harsh reality though. It is about the money. Some of you may be saying, “Wait, but business [...]
Who Are Salesmen Trying To Fool?
I’m washing dishes at about 7:30 last night. It’s dark outside. Just finished a great dinner with the family. Listening to my favorite music. Feeling good. A fake-friendly rap at the door interrupts my reverie. (You know the knock — the sing-songey one where they’re trying to sound like your best friend, doing their best [...]
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