Archive for Content Marketing
Check out this new version of Hub Mentality from ChangeThis.
ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read.
In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields.
As they explain [...]
Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response.
On a couple of his larger assumptions, he missed the boat. I’m not talking the boat just left the dock and [...]
Unless you want your writing to be discarded, you must lead with the point, rather than build to the point. Your thesis must be stated clearly and early.
You’ve got just seconds to grab readers before you lose them to information overload.
In fact, the chances are extremely high that most readers will only read your opening [...]
March 3, 2010
by: Stephen Palmer • News
February 26, 2010
by: Stephen Palmer • Advertising, Marketing, Marketing Strategies, New Media, Social Media, Social Networking, Viral Marketing
December 3, 2009
by: Stephen Palmer • Better Websites, Search Engine Optimization
November 13, 2009
by: Carl Woolston • Better business, Business Systems, MESS Method, Start Up Companies
November 9, 2009
by: Stephen Palmer • Community Engagement, Database Management, Hub Mentality, Marketing Strategies, New Media, Social Media, Social Networking, Technology Tools
November 4, 2009
by: Stephen Palmer • Better Websites, Persuasion Architecture, Science of Persuasion, Website Conversion
October 9, 2009
by: Carl Woolston • Blogging, MESS Method, Marketing Strategies, Message
September 1, 2009
by: Stephen Palmer • Advertising, Community Engagement, Hub Mentality, Marketing, Marketing Strategies, Message, New Media, Social Media, Social Networking, Viral Marketing
May 1, 2009
by: Carl Woolston • Blogging, Book Marketing, Copywriting, E-Books, Popular
April 17, 2009
by: Stephen Palmer • Copywriting, Popular, Science of Persuasion, Writing
March 30, 2009
by: Stephen Palmer • Better Websites, Copywriting, Popular, Science of Persuasion, Website Conversion, Writing
February 24, 2009
by: Stephen Palmer • Copywriting, Popular, Writing
February 11, 2009
by: Stephen Palmer • Blogging, Database Management, Permission Marketing, Popular
January 9, 2009
by: Stephen Palmer • Better Websites, Copywriting, Popular, Website Conversion
January 9, 2009
by: Stephen Palmer • Advertising, Better Websites, Features Vs. Benefits, Marketing, Popular, Science of Persuasion
January 9, 2009
by: Stephen Palmer • Advertising, Marketing, Popular, Public Speaking, Writing
March 3, 2010
by: Stephen Palmer • News
July 9, 2009
by: Stephen Palmer • Content Marketing, E-Books, Hub Mentality, Marketing, Message, New Media, News, Public Relations, Viral Marketing
April 23, 2009
by: Stephen Palmer • Community Engagement, Economics, Entrepreneurship, Hub Mentality, New Media, News, Social Media, Social Networking, Technology Tools
February 12, 2009
by: Stephen Palmer • Marketing, New Media, News, Social Media, Social Networking
February 4, 2009
by: Stephen Palmer • Hub Mentality, Marketing, News
February 2, 2009
by: Stephen Palmer • Blogging, News
February 1, 2009
by: Stephen Palmer • News