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Archive for Content Marketing
Too Much Information Can Be a Good Thing
Information consumption habits are changing rapidly. Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]
Congratulations On Your New Job Title!
You’re doing all the right things. You’re using the power of the Web to market your small business online. You’ve built a killer website that’s rich in keywords, SEO and back-links. Your permission database is growing. You’re using social media to connect with potential customers online. You may not realize it, but you’ve also picked [...]
Getting Your Message To Your Customers
Great ads are rare. Great copywriting is even more so. As a business owner you don’t want to believe it. After all, you’ve identified a market. You’ve done your homework. You’re filling a need. And though your ads glow with benefits, your product isn’t selling. How can that be? It’s not always a matter of [...]
Are You Marketing Stuff or Marketing Solutions?
As a small business owner, it’s time someone told you the painful truth. Whatever your product or service may be, that’s not what your customers are seeking. What they’re looking for could be better described as solutions. They’re looking for peace of mind; to be entertained; for their lives to be made easier. In short, [...]
Relevant Content Produces Customers Better than Grandstanding
Years ago there was a wonderful parody of a TV news station that didn’t just report the news — they made it. The station would interrupt programming with a breaking story featuring one of their reporters. The reporter would calmly inform viewers that he was standing in a crowded mall and then begin firing a [...]
The Power of Exclusivity
An episode of the TV show “South Park” demonstrates the power of exclusivity in marketing. Fourth grader Eric Cartman inherits $1 million from a relative and buys a theme park just for himself. He rides all of the rides all day and even produces a commercial bragging that no one else is allowed inside the [...]
Effective Video Marketing for Small Businesses
If you’re going to use video to market your small business online, you ought to know a few guidelines for how to do it effectively. 1. First, Keep It Short How long will you watch a YouTube video before you get bored— two, maybe three minutes? A little longer if it’s really good, but not [...]
The 5 Rs of Search Engine Marketing with Bryan Eisenberg
Bryan Eisenberg is the co-founder of Future Now, the pioneers in persuasion architecture and experts in website conversion. Check out this video where he explains the 5 “Rs” of search engine marketing: Relevance Reputation Remarkable Readability Reach *If you’re reading this in an RSS reader or email, you may need to click the title of [...]
If You Give It Away, They Will Come
Even if you recognize the merits of Hub Mentality, it can still be a leap of faith to start giving away free content. “But that’s good content!” you may say. “I could package and sell that!” Exactly, and that’s why Hub Mentality works so well. Giving something valuable builds rapport with customers. It creates a [...]
Once You Have Them, Keep Them By Being Indispensable
Imagine you’re in the wedding business. Caterer, dress maker, florist – it doesn’t matter the job. Now imagine how hard it would be to grow your existing customer base. You’d always have to be on the hunt for new customers. Your audience may never give you repeat business and only cares about your product for [...]
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