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Archive for Content Marketing
5 Things You Can Officially Give Up On
Attention, Internet marketers: here are 5 ideas it’s OK to abandon. Stop trying. Unless you’re good at them, don’t bother. 1. Humor You can make your copy cute or even whimsical, but leave pure comedy to the professionals. I’m not talking about jokes at your expense or little asides. I’m talking about straight up comedy [...]
11 Examples of Online Marketing Success
HubSpot, with the help of David Meerman Scott, recently published an excellent e-book, 11 Examples of Online Marketing Success. It’s great because it’s not just theory or opinion — it details real case studies from real businesses. You’ll definitely want to read the case studies to get the context, but here are the 11 marketing [...]
What Should I Give Away?
You’re ready to start building your database through permission-based marketing. You’re all set to nurture these relationships through high-quality free content. Only one problem: what are you supposed to give away? Here are a few places to start. Teach Them Something Say you run a gourmet bakery. Your research says your average customer is 30-60 [...]
How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
Don’t Confuse Tools With Marketing
Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth. Marketing tools are things like websites, social media, brochures, flyers, blogs, etc. Tools are necessary to marketing, but just because you have them does not mean you are marketing. To build a house you need an architect, builders, [...]
New Vitality: A Skin-Crawling Case Study in Sales Mentality
Last month I bought a health supplement from New Vitality. These guys are so entrenched in sales mentality they make my skin crawl. Their first mistake was to automatically subscribe me to their email newsletter when I made my purchase. No permission. Their next mistake was to email me 10 times in one month. The [...]
How to Differentiate Using Thought Leadership
One of the first things we look for when analyzing companies for our partnership service is thought leadership. In today’s cluttered information environment, it’s not enough to just produce content and provide average products and services. To stand out and differentiate yourself requires that you be a thought leader in your field. This means vision, [...]
6 Rules for Ensuring High Open & Click-Through Rates With Your Email Marketing
I’ve been in the trenches of email marketing for more than four years. I’ve sent hundreds of emails to more than a dozen databases. I’m obsessive about analytic data. I explore the tiniest details to maximize my open, click, and conversion rates. According to this 2008 report, the average open rate in the industry is [...]
Free Samples Can Be the Best & Cheapest Advertising
While at the mall yesterday I headed to the food court. After scanning my choices, I made a beeline for Subway. Familiar, healthy, tasty. Nothing else was even on my radar. 15 feet away from Subway a guy with a tray in hand asked me if I wanted a free sample. What the heck. I [...]
Should You Publish a Full or Partial RSS Feed?
If you’re not familiar with RSS, watch this video. One common question is whether businesses should publish full or partial RSS feeds. In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog. In a [...]
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