(801) 810-9426
Archive for Copywriting
Congratulations On Your New Job Title!
You’re doing all the right things. You’re using the power of the Web to market your small business online. You’ve built a killer website that’s rich in keywords, SEO and back-links. Your permission database is growing. You’re using social media to connect with potential customers online. You may not realize it, but you’ve also picked [...]
Getting Your Message To Your Customers
Great ads are rare. Great copywriting is even more so. As a business owner you don’t want to believe it. After all, you’ve identified a market. You’ve done your homework. You’re filling a need. And though your ads glow with benefits, your product isn’t selling. How can that be? It’s not always a matter of [...]
5 Things You Can Officially Give Up On
Attention, Internet marketers: here are 5 ideas it’s OK to abandon. Stop trying. Unless you’re good at them, don’t bother. 1. Humor You can make your copy cute or even whimsical, but leave pure comedy to the professionals. I’m not talking about jokes at your expense or little asides. I’m talking about straight up comedy [...]
The #1 Secret of Selling
It doesn’t matter how clever, creative, entertaining, or controversial you are — if your offer isn’t relevant, it isn’t going to sell. As the legendary direct response copywriter Gary Halbert says in this video: “Being on target [with your messaging] is much more important than being facile with words.” What does it mean to be [...]
Get To the Point, Already!
Unless you want your writing to be discarded, you must lead with the point, rather than build to the point. Your thesis must be stated clearly and early. You’ve got just seconds to grab readers before you lose them to information overload. In fact, the chances are extremely high that most readers will only read [...]
Tell Your Story With E-Books
The world of information is drastically changing We want our information short and sweet Blogs are on the rise Twitter only allows us 140 characters to tell our full story People are in such a hurry nowadays They don’t want to read books any more Everyone wants their information concise and to the point But [...]
Should Your Writing Be Concise, Clear, or Artful?
Jesse Hines, freelance writer and author of Robust Writing, once wrote a post entitled “The Key to Writing Concisely.” His post consists of two sentences: “Only write what is absolutely necessary to make your point. Not a word more.” Jesse has an excellent point. Numerous words can be chopped from most writing while still preserving [...]
A Pleading Letter to You from Your Website
Dear Business Owner, Please forgive me if I sound ungrateful. I love my new look, I really do. I love to strut in front of your clients, my colors shimmering, my navigation sharp as an army regiment, my product store organized flawlessly. It’s just that… To be candid, I want to know when I can [...]
How to Grip Website Visitors in the Vise of Persuasion
Every time I write a website I use the following checklist to ensure optimal effectiveness. First, understand the ends of these means: 1) surprise and delight readers; catch them off guard to enhance the experience and insert your business into their memory, 2) vividly illustrate why potential customers should buy from you, and 3) answer [...]
Improve Your Writing With These Essential Books
This is a follow-up post to my last post. Want to improve your writing and knock the socks off your readers? Then rush to Amazon as fast as your fingers can carry you and seize these books: Any one of these will endow you with unprecedented power from the writing gods. And reading all of [...]
Easy RSS Subscriptions
Get Our RSS Feed (What is RSS?)Free Downloads
Download our 100-page book, Hub Mentality: Shifting from Business Transactions to Community Interaction, to learn the right way to market in the Information Age.
Complete the form below. Your personal information is never shared.
*Downloading the e-book subscribes you to our mailing list. You'll receive about two emails per month, including our monthly newsletter. It's easy to unsubscribe.
-
Recent Posts
Recent Comments
- johnmartin: Twitter Advertising has been a big plus to everyones business in todays...
- Brady: I had the pleasure to listen to Robert Richardson of Zappos Insights today....
- Michele Miller: Stephen: Thank you so much for the fantastic review! Boy, I can tell...
- Craig Roumey: Thanks very much for the links. As a Wizard Grad myself, I go to the...
- Sean Elcock: That was awesome. I loved how the brand was the vehicle through which...
Topics to Explore