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Archive for Copywriting
Never Underestimate the Power of Words
Identify significant shifts in history and you’ll find word-warriors, slicing through status quo debris with sharp words, lighting the souls of men with fiery words, subduing anger with gentle words. Martin Luther’s 95 Theses incited the Protestant Reformation. Thomas Paine’s Common Sense united angry colonists. Harriet Beecher Stowe pierced through the vile darkness of slavery [...]
Are You Shouting At Your Audience Unintentionally ?
Is your blog and/or advertising campaign a bullhorn, or a living room? Publishing platforms, such as blogs, give you a bullhorn. Here’s the problem with that — no one likes to be shouted at. The police use bullhorns, as do obnoxious activists. People get shouted at by parents, teachers, bosses, and other authority figures. Pushy [...]
3 Simple Steps to Dramatically Improved Writing
Amateurs write for the sake of writing. While this may create copious amounts of inconsequential content or provide them personal pleasure, it does nothing to increase business prospects, improve the world, or move their audience to take action. So what is the goal of great writing, and how can it change your presentations? Professional writers [...]
Why Copywriting Is More Important Than Web Design
I was recently holding my one year-old, Avery, while my three year-old, Libby, was watching the Disney movie Tarzan. Of course, Avery is never interested in TV and I was thinking about why. Then it hit me — since she can’t understand the dialogue, plot, and characters, TV is nothing but a series of colorful, [...]
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