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Archive for Database Management
Building a Database to Build Your Small Business
In the Information Age, information isn’t just power. It’s life. Especially for small businesses. Now that the nature of marketing has shifted the power to buyers over sellers, new marketing strategies are required. Something that hasn’t changed is that every business needs to make sales and needs people to sell to. A key strategy today [...]
Use New Technologies to Connect with Customers
Von Mises Institute Blogger Jeffery Tucker recently posted a blog entry called “Surrounded by Miracles and Nobody Cares.” His observation is worth passing along: “Peter Sidor, a heavy hitter at the Mises Wiki, just called on my Skype app on my iPhone, something I downloaded the other day just to test it out. “So I [...]
Reward Your Fans
How do the best companies thank their biggest fans? Most give back opportunities through secret sales and discounts. Many offer access, such as behind-the-scenes footage. Some throw you freebies—upgraded seats or rooms on the house. Others use inclusive language; think of the 10th Man in baseball. However you choose to thank your fans, know that [...]
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
Once You Have Them, Keep Them By Being Indispensable
Imagine you’re in the wedding business. Caterer, dress maker, florist – it doesn’t matter the job. Now imagine how hard it would be to grow your existing customer base. You’d always have to be on the hunt for new customers. Your audience may never give you repeat business and only cares about your product for [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
5 Things You Can Officially Give Up On
Attention, Internet marketers: here are 5 ideas it’s OK to abandon. Stop trying. Unless you’re good at them, don’t bother. 1. Humor You can make your copy cute or even whimsical, but leave pure comedy to the professionals. I’m not talking about jokes at your expense or little asides. I’m talking about straight up comedy [...]
What Should I Give Away?
You’re ready to start building your database through permission-based marketing. You’re all set to nurture these relationships through high-quality free content. Only one problem: what are you supposed to give away? Here are a few places to start. Teach Them Something Say you run a gourmet bakery. Your research says your average customer is 30-60 [...]
How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
New Vitality: A Skin-Crawling Case Study in Sales Mentality
Last month I bought a health supplement from New Vitality. These guys are so entrenched in sales mentality they make my skin crawl. Their first mistake was to automatically subscribe me to their email newsletter when I made my purchase. No permission. Their next mistake was to email me 10 times in one month. The [...]
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