Archive for Database Management

6 Rules for Ensuring High Open & Click-Through Rates With Your Email Marketing

I’ve been in the trenches of email marketing for more than four years. I’ve sent hundreds of emails to more than a dozen databases.
I’m obsessive about analytic data. I explore the tiniest details to maximize my open, click, and conversion rates.
According to this 2008 report, the average open rate in the industry is 13.2 percent, [...]

Hub Mentality Isn’t Just For Businesses

By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank [...]

Why One Mortage Firm is Thriving in a Horrible Lending Environment

I met Kenton Brown, co-founder of Sente Mortgage, at a Wizard Academy seminar.
Having experienced first-hand the ugly failure of the lending market, I was curious about how their business was handling the recession.
“So how’s business?” I asked him.
“Never been better,” Kenton responded enthusiastically. “We’re having our best year ever.”
Surprised, I asked, “So what are you [...]

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

Data Capture Is NOT Inherently Manipulative & Scarcity-Minded

Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response.
On a couple of his larger assumptions, he missed the boat.  I’m not talking the boat just left the dock and [...]

Should I focus on Relationships or a Database to Influence?

For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence.
Business is a numbers game.  Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy.  Every good [...]

PR and ROI–Two Old Acronyms with Two New Meanings

This is a tale of two acronyms and how they’ve changed.  In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways.  Two of the most popular acronyms were PR and ROI.  PR stood for Public Relations and ROI [...]

How to Leverage Social Networks to Build a Permission Database

One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time.
In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such as [...]

Missed Opportunity to Build an Art Hub

This last weekend my wife and I attended an art show put on by a community art co-op here in town.  The co-op is put together of local artists who share costs to be able to market and sell their art together.  They had everything from oil to photography.  Now, I’m no art buff but [...]

It’s Unfortunate, but it is about your Economic Engine

With all the corruption going on in big business and the corporate world there is a part of me that says, “These guys were after the money, that’s all they cared about, it was about greed!”   Here’s the harsh reality though.  It is about the money.  Some of you may be saying, “Wait, but business [...]

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