Archive for Database Management

Who Are Salesmen Trying To Fool?

I’m washing dishes at about 7:30 last night. It’s dark outside. Just finished a great dinner with the family. Listening to my favorite music. Feeling good. A fake-friendly rap at the door interrupts my reverie. (You know the knock — the sing-songey one where they’re trying to sound like your best friend, doing their best [...]

Video-Marketing and the Economic Meldown

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Marketing and The Economic Meltdown

Times are different than they used to be.  Marketing is no exception!  I was talking last week with a friend of mine who works for an ad agency.  We were discussing marketing in general and how much more difficult it is to catch the eyes of the consumer nowadays.  You can’t just put an ad [...]

A Permission Database Is As Good As Gold

Here’s the bottom line: The easiest, quickest, and best way to build a following on your blog and generate revenue is to cultivate a permission marketing database. This means a database of individuals who have given you permission to market to them. You provide value, and in return, they give you their personal information, most [...]

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