Archive for E-Books

Relevant Content Produces Customers Better than Grandstanding

Years ago there was a wonderful parody of a TV news station that didn’t just report the news — they made it. The station would interrupt programming with a breaking story featuring one of their reporters.  The reporter would calmly inform viewers that he was standing in a crowded mall and then begin firing a [...]

If You Give It Away, They Will Come

Even if you recognize the merits of Hub Mentality, it can still be a leap of faith to start giving away free content. “But that’s good content!” you may say. “I could package and sell that!” Exactly, and that’s why Hub Mentality works so well. Giving something valuable builds rapport with customers. It creates a [...]

11 Examples of Online Marketing Success

HubSpot, with the help of David Meerman Scott, recently published an excellent e-book, 11 Examples of Online Marketing Success. It’s great because it’s not just theory or opinion — it details real case studies from real businesses. You’ll definitely want to read the case studies to get the context, but here are the 11 marketing [...]

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis. ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read. In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields. [...]

Data Capture Is NOT Inherently Manipulative & Scarcity-Minded

Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response. On a couple of his larger assumptions, he missed the boat.  I’m not talking the boat just left the dock [...]

Marketing Messages That Won’t Travel

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral. Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it?  I had that experience years [...]

Should I focus on Relationships or a Database to Influence?

For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence. Business is a numbers game.  Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy.  Every [...]

Get To the Point, Already!

Unless you want your writing to be discarded, you must lead with the point, rather than build to the point. Your thesis must be stated clearly and early. You’ve got just seconds to grab readers before you lose them to information overload. In fact, the chances are extremely high that most readers will only read [...]

Tell Your Story With E-Books

The world of information is drastically changing We want our information short and sweet Blogs are on the rise Twitter only allows us 140 characters to tell our full story People are in such a hurry nowadays They don’t want to read books any more Everyone wants their information concise and to the point But [...]

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  • Topics to Explore

Too Much Information Can Be a Good Thing

April 5, 2011
by: Bryan HydeAdvertising, Better business, Blogging, Content Marketing, Inbound Marketing, Internet Marketing, Marketing, Marketing Strategies, New Media, News, Search Engine Optimization, Social Media, Technology Tools

Congratulations On Your New Job Title!

April 4, 2011
by: Bryan HydeAdvertising, Better business, Content Marketing, Copywriting, Hub Mentality, Inbound Marketing, Marketing Strategies, Search Engine Optimization, Writing

Your Customers Need a Commitment

March 31, 2011
by: Bryan HydeAdvertising, Better business, Better Websites, Branding, Hub Mentality, Marketing, Marketing Strategies, MESS Method

It’s All About Asking the Right Questions

March 30, 2011
by: Bryan HydeBetter business, Marketing, Marketing Strategies, Persuasion Architecture, Website Conversion

Will They Still Recognize You?

March 29, 2011
by: Bryan HydeAdvertising, Branding, Economics, Marketing, Marketing Strategies, Social Media

Adapting to The New Social Selling Environment

March 28, 2011
by: Bryan HydeAdvertising, Better business, Community Engagement, Hub Mentality, Internet Marketing, Marketing Strategies, Social Media

Getting Your Message To Your Customers

March 25, 2011
by: Bryan HydeAdvertising, Content Marketing, Copywriting, Hub Mentality, Marketing, Writing

Setting Your Social Marketing Goals

March 24, 2011
by: Bryan HydeAdvertising, Blogging, Branding, Hub Mentality, Internet Marketing, Marketing, Marketing Strategies, Social Media, Social Networking, Website Analytics