Archive for E-Books

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis.
ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read.
In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields.
As they explain [...]

Data Capture Is NOT Inherently Manipulative & Scarcity-Minded

Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response.
On a couple of his larger assumptions, he missed the boat.  I’m not talking the boat just left the dock and [...]

Marketing Messages That Won’t Travel

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral.
Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it?  I had that experience years ago [...]

Should I focus on Relationships or a Database to Influence?

For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence.
Business is a numbers game.  Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy.  Every good [...]

Get To the Point, Already!

Unless you want your writing to be discarded, you must lead with the point, rather than build to the point. Your thesis must be stated clearly and early.
You’ve got just seconds to grab readers before you lose them to information overload.
In fact, the chances are extremely high that most readers will only read your opening [...]

Tell Your Story With E-Books

The world of information is drastically changing
We want our information short and sweet
Blogs are on the rise
Twitter only allows us 140 characters to tell our full story
People are in such a hurry nowadays
They don’t want to read books any more
Everyone wants their information concise and to the point
But you still have to tell your story
He [...]