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Archive for E-Books
Relevant Content Produces Customers Better than Grandstanding
Years ago there was a wonderful parody of a TV news station that didn’t just report the news — they made it. The station would interrupt programming with a breaking story featuring one of their reporters. The reporter would calmly inform viewers that he was standing in a crowded mall and then begin firing a [...]
If You Give It Away, They Will Come
Even if you recognize the merits of Hub Mentality, it can still be a leap of faith to start giving away free content. “But that’s good content!” you may say. “I could package and sell that!” Exactly, and that’s why Hub Mentality works so well. Giving something valuable builds rapport with customers. It creates a [...]
11 Examples of Online Marketing Success
HubSpot, with the help of David Meerman Scott, recently published an excellent e-book, 11 Examples of Online Marketing Success. It’s great because it’s not just theory or opinion — it details real case studies from real businesses. You’ll definitely want to read the case studies to get the context, but here are the 11 marketing [...]
ChangeThis Publishes Hub Mentality
Check out this new version of Hub Mentality from ChangeThis. ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read. In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields. [...]
Data Capture Is NOT Inherently Manipulative & Scarcity-Minded
Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response. On a couple of his larger assumptions, he missed the boat. I’m not talking the boat just left the dock [...]
Marketing Messages That Won’t Travel
Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral. Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it? I had that experience years [...]
Should I focus on Relationships or a Database to Influence?
For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence. Business is a numbers game. Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy. Every [...]
Get To the Point, Already!
Unless you want your writing to be discarded, you must lead with the point, rather than build to the point. Your thesis must be stated clearly and early. You’ve got just seconds to grab readers before you lose them to information overload. In fact, the chances are extremely high that most readers will only read [...]
Tell Your Story With E-Books
The world of information is drastically changing We want our information short and sweet Blogs are on the rise Twitter only allows us 140 characters to tell our full story People are in such a hurry nowadays They don’t want to read books any more Everyone wants their information concise and to the point But [...]
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