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Archive for Email Marketing
Building a Database to Build Your Small Business
In the Information Age, information isn’t just power. It’s life. Especially for small businesses. Now that the nature of marketing has shifted the power to buyers over sellers, new marketing strategies are required. Something that hasn’t changed is that every business needs to make sales and needs people to sell to. A key strategy today [...]
Once You Have Them, Keep Them By Being Indispensable
Imagine you’re in the wedding business. Caterer, dress maker, florist – it doesn’t matter the job. Now imagine how hard it would be to grow your existing customer base. You’d always have to be on the hunt for new customers. Your audience may never give you repeat business and only cares about your product for [...]
What Should I Give Away?
You’re ready to start building your database through permission-based marketing. You’re all set to nurture these relationships through high-quality free content. Only one problem: what are you supposed to give away? Here are a few places to start. Teach Them Something Say you run a gourmet bakery. Your research says your average customer is 30-60 [...]
How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
New Vitality: A Skin-Crawling Case Study in Sales Mentality
Last month I bought a health supplement from New Vitality. These guys are so entrenched in sales mentality they make my skin crawl. Their first mistake was to automatically subscribe me to their email newsletter when I made my purchase. No permission. Their next mistake was to email me 10 times in one month. The [...]
6 Rules for Ensuring High Open & Click-Through Rates With Your Email Marketing
I’ve been in the trenches of email marketing for more than four years. I’ve sent hundreds of emails to more than a dozen databases. I’m obsessive about analytic data. I explore the tiniest details to maximize my open, click, and conversion rates. According to this 2008 report, the average open rate in the industry is [...]
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