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Archive for Features Vs. Benefits
Joe Dirt’s Words of Wisdom for Marketers
In this brief clip, the erudite and articulate Joe Dirt shares the single most important lesson for business owners and marketers: *If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video. Get a Free Consultation
How to Grip Website Visitors in the Vise of Persuasion
Every time I write a website I use the following checklist to ensure optimal effectiveness. First, understand the ends of these means: 1) surprise and delight readers; catch them off guard to enhance the experience and insert your business into their memory, 2) vividly illustrate why potential customers should buy from you, and 3) answer [...]
What People REALLY Want — And How to Give it To Them
People rarely buy what they buy. Come again? It’s true — what people buy goes far deeper than tangible products and services. What people really buy are the intangibles beyond what you can see and touch, such as image, security, freedom, peace, and joy. Are you giving your customers what they really want? Do you [...]
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