Archive for Features Vs. Benefits
In this brief clip, the erudite and articulate Joe Dirt shares the single most important lesson for business owners and marketers:
*If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video.
Every time I write a website I use the following checklist to ensure optimal effectiveness.
First, understand the ends of these means: 1) surprise and delight readers; catch them off guard to enhance the experience and insert your business into their memory, 2) vividly illustrate why potential customers should buy from you, and 3) answer their [...]
People rarely buy what they buy. Come again?
It’s true — what people buy goes far deeper than tangible products and services. What people really buy are the intangibles beyond what you can see and touch, such as image, security, freedom, peace, and joy.
Are you giving your customers what they really want? Do you know how [...]
August 18, 2010
by: Stephen Palmer • Content Marketing, Entrepreneurship, Public Speaking
August 12, 2010
by: Stephen Palmer • Advertising, Science of Persuasion
August 11, 2010
by: Stephen Palmer • Advertising, Science of Persuasion
August 11, 2010
by: Stephen Palmer • Advertising, Science of Persuasion
August 6, 2010
by: Stephen Palmer • Better Websites, Persuasion Architecture, Science of Persuasion, Website Conversion
August 4, 2010
by: Stephen Palmer • Content Marketing, Database Management, Email Marketing, Permission Marketing
August 3, 2010
by: Stephen Palmer • Social Media, Social Networking, Technology Tools
August 2, 2010
by: Stephen Palmer • Better business, MESS Method, Systems
May 1, 2009
by: Carl Woolston • Blogging, Book Marketing, Copywriting, E-Books, Popular
April 17, 2009
by: Stephen Palmer • Copywriting, Popular, Science of Persuasion, Writing
March 30, 2009
by: Stephen Palmer • Better Websites, Copywriting, Popular, Science of Persuasion, Website Conversion, Writing
February 24, 2009
by: Stephen Palmer • Copywriting, Popular, Writing
February 11, 2009
by: Stephen Palmer • Blogging, Database Management, Permission Marketing, Popular
January 9, 2009
by: Stephen Palmer • Better Websites, Copywriting, Popular, Website Conversion
January 9, 2009
by: Stephen Palmer • Advertising, Better Websites, Features Vs. Benefits, Marketing, Popular, Science of Persuasion
January 9, 2009
by: Stephen Palmer • Advertising, Marketing, Popular, Public Speaking, Writing
July 9, 2009
by: Stephen Palmer • Content Marketing, E-Books, Hub Mentality, Marketing, Message, New Media, News, Public Relations, Viral Marketing
April 23, 2009
by: Stephen Palmer • Community Engagement, Economics, Entrepreneurship, Hub Mentality, New Media, News, Social Media, Social Networking, Technology Tools
February 12, 2009
by: Stephen Palmer • Marketing, New Media, News, Social Media, Social Networking
February 4, 2009
by: Stephen Palmer • Hub Mentality, Marketing, News
February 2, 2009
by: Stephen Palmer • Blogging, News
February 1, 2009
by: Stephen Palmer • News