Archive for Features Vs. Benefits

How to Grip Website Visitors in the Vise of Persuasion

Every time I write a website I use the following checklist to ensure optimal effectiveness.
First, understand the ends of these means: 1) surprise and delight readers; catch them off guard to enhance the experience and insert your business into their memory, 2) vividly illustrate why potential customers should buy from you, and 3) answer their [...]

What People REALLY Want — And How to Give it To Them

People rarely buy what they buy. Come again?
It’s true — what people buy goes far deeper than tangible products and services. What people really buy are the intangibles beyond what you can see and touch, such as image, security, freedom, peace, and joy.
Are you giving your customers what they really want? Do you know how [...]

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