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Archive for Hub Mentality
Congratulations On Your New Job Title!
You’re doing all the right things. You’re using the power of the Web to market your small business online. You’ve built a killer website that’s rich in keywords, SEO and back-links. Your permission database is growing. You’re using social media to connect with potential customers online. You may not realize it, but you’ve also picked [...]
Your Customers Need a Commitment
Trying to be all things to everyone is a losing proposition. It’s like standing with your feet firmly placed in two separate canoes that are slowly drifting apart. At some point, you must commit to one or the other–or get soaked. This principle also applies to marketing your small business. The straddling strategy doesn’t work [...]
Adapting to The New Social Selling Environment
The social media revolution and the internet have proven to be huge game changers. They’ve changed how people purchase which changes how we sell. There’s no shortage of advice and and information about how to adapt your selling approach. But hubspot.com points out that the selling landscape is constantly changing. That means your techniques must [...]
Getting Your Message To Your Customers
Great ads are rare. Great copywriting is even more so. As a business owner you don’t want to believe it. After all, you’ve identified a market. You’ve done your homework. You’re filling a need. And though your ads glow with benefits, your product isn’t selling. How can that be? It’s not always a matter of [...]
Setting Your Social Marketing Goals
There’s no doubt that social media marketing is impacting how business is done. Interactivity with current and potential customers has never been easier. Consider your choices: Facebook, blogging, Twitter, Linked In, on line forums, Squidoo, Youtube, RSS channels or podcasting. Each can be a valuable tool in growing your business. But do you know how [...]
Building a Database to Build Your Small Business
In the Information Age, information isn’t just power. It’s life. Especially for small businesses. Now that the nature of marketing has shifted the power to buyers over sellers, new marketing strategies are required. Something that hasn’t changed is that every business needs to make sales and needs people to sell to. A key strategy today [...]
Relevant Content Produces Customers Better than Grandstanding
Years ago there was a wonderful parody of a TV news station that didn’t just report the news — they made it. The station would interrupt programming with a breaking story featuring one of their reporters. The reporter would calmly inform viewers that he was standing in a crowded mall and then begin firing a [...]
Embrace Change in Your Small Business Marketing
Everything around us is in a state of flux. But that’s not necessarily a bad thing. For instance, the information age has unleashed a sea change in how virtually everything is being done. The transformation has affected how we communicate, how we seek and receive information, even how we shop. New technologies have given your [...]
Lifetime Customers or One Time Transactions?
Economist Gary North once mistakenly paid too much for a bottle of eye drops. He was charged $4.29 for a bottle of drops that was marked $2.99. The drugstore manager stated that the sale price had ended and refused to budge. The manager saved his company $1.30, but reduced the lifetime value of his customer [...]
If You Give It Away, They Will Come
Even if you recognize the merits of Hub Mentality, it can still be a leap of faith to start giving away free content. “But that’s good content!” you may say. “I could package and sell that!” Exactly, and that’s why Hub Mentality works so well. Giving something valuable builds rapport with customers. It creates a [...]
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