Archive for Hub Mentality

Hub Mentality Isn’t Just For Businesses

By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank [...]

Put Away the Gun, Pick Up a Hoe

“We are not seats or eyeballs or end users or consumers. We are human beings and our reach exceeds your grasp. Deal with it.” -Chris Locke in The Cluetrain Manifesto
The primary tool of the old, transactional way of marketing and sales has been a metaphorical gun.
Marketing departments and salespersons “zero in” on their target [...]

Why One Mortage Firm is Thriving in a Horrible Lending Environment

I met Kenton Brown, co-founder of Sente Mortgage, at a Wizard Academy seminar.
Having experienced first-hand the ugly failure of the lending market, I was curious about how their business was handling the recession.
“So how’s business?” I asked him.
“Never been better,” Kenton responded enthusiastically. “We’re having our best year ever.”
Surprised, I asked, “So what are you [...]

Can Traditional Advertising Still Work?

Given our focus on online marketing and permission strategies, as opposed to traditional, intrusive media and sales models, you may think we’re opposed to traditional media and salespeople.
This isn’t the case at all.
Hub Mentality is less about what you do and more about how you do it.
It’s a mindset and philosophy more [...]

“The Right Way To Optimize Your Website For Hub Mentality” Webinar Recording

Last week Carl and I held and recorded a free webinar entitled “The Right Way To Optimize Your Website For Hub Mentality.”
Click here to download the recording now.
We shared the proven design principles we’ve integrated into the websites of our clients who enjoy conversion rates as high as 32.02%.
Watch the recording to learn the following:

Why [...]

Build Community Loyalty Rather Than Incentivizing Bargain Hunters

Jeff Sexton, copywriter for Future Now, published an excellent article on Social Media Examiner entitled “Are You Unknowingly Bribing Your Social Media Fans?”
He warns against a pattern of “ethical bribery” that engages your customers on a purely economy level. It trains them to always look for the incentives, rather than stay loyal to the brand.
So [...]

Hub Mentality for Commodities Versus Educational Sales

In our last newsletter we spoke of how marketing is much more than a message; it’s a process.
Traditional ad agencies can write you ads, but you need a marketing infrastructure (hub) to support those ads.
If you’re selling a commodity with immediately-recognizable relevance (shoes, insurance, mortgages, food), short, impactful messages are critical.
Traditional advertising can still [...]

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis.
ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read.
In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields.
As they explain [...]

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