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Archive for Hub Mentality
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
Once You Have Them, Keep Them By Being Indispensable
Imagine you’re in the wedding business. Caterer, dress maker, florist – it doesn’t matter the job. Now imagine how hard it would be to grow your existing customer base. You’d always have to be on the hunt for new customers. Your audience may never give you repeat business and only cares about your product for [...]
“My traffic has more than doubled, and my bottom line has quadrupled.”
Rachel DeMille is the co-developer of Thomas Jefferson Education and co-author of Leadership Education: The Phases of Learning. We helped her build her website and we’ve consulted with her over time, among other things. Here’s what she says about working with us: “KGaps completely transformed my view of my clientele and my role in [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
You Didn’t Want That Extra Business Anyway
We talk a lot about ways to improve your business and increase your web presence. But why would you want all that? It’s a lot easier to keep doing what you’re doing. Here are a few ways you can avoid those pains in the neck that are greater efficiency and effective use of the Hub [...]
5 Things You Can Officially Give Up On
Attention, Internet marketers: here are 5 ideas it’s OK to abandon. Stop trying. Unless you’re good at them, don’t bother. 1. Humor You can make your copy cute or even whimsical, but leave pure comedy to the professionals. I’m not talking about jokes at your expense or little asides. I’m talking about straight up comedy [...]
Hub Mentality Hits the Charts
If you want to see Hub Mentality at work, take a look at popular music. In this age of declining music sales, artists are cultivating tribes of loyal fans and nurturing relationships through awesome free content, special incentives and opportunities for interaction. Pop star Lady Gaga is an excellent example of this. Lady Gaga entered [...]
Hub Mentality Just Got Bigger, Better, Stronger, Faster
Make your marketing simpler, cheaper, more profitable. Build trust to increase sales and referrals. Execute social media strategies that actually work. Rock your business by reading and applying our new and improved 100-page book, Hub Mentality: Shifting from Business Transactions to Community Interactions. If you liked the e-book, you’re gonna love the book. Four times [...]
How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
New Vitality: A Skin-Crawling Case Study in Sales Mentality
Last month I bought a health supplement from New Vitality. These guys are so entrenched in sales mentality they make my skin crawl. Their first mistake was to automatically subscribe me to their email newsletter when I made my purchase. No permission. Their next mistake was to email me 10 times in one month. The [...]
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