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Archive for Hub Mentality
Why Tribes Will Change the World
Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin. Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He [...]
Should I focus on Relationships or a Database to Influence?
For businesses to succeed in the information age they must create individual and deep relationships with their fans as well as focus on increasing the size and reach of their influence. Business is a numbers game. Every good and experienced salesperson will tell you that only a certain portion of their prospects will buy. Every [...]
Who is at the Center of the Hub?
Just because you build a hub doesn’t mean that it revolves around you. In fact, one of the core lessons of Hub Mentality™ is that a true hub does NOT revolve around you as the builder — it revolves around the people you’re serving by building the hub. In a business it’s your customers. In [...]
The Knowledge You Need to Succeed
That you are subscribed to this blog is probably a signal that I’m preaching to the choir, but I want to emphasize something that I’m deeply passionate about. We have a problem with leadership and success education in this country. If I wanted to I could find all sorts people, organizations, and government policies to [...]
The Difference Between Selling & Persuading
Hub Mentality™ can be misapplied and taken too far. Specifically, its criticisms of sales mentality can be interpreted to mean that you shouldn’t sell at all and just be a “nice,” unobtrusive resource for people. This can lead to a drop in sales in an effort to not appear too “salesy.” But when applied properly, [...]
“The Economics of Influence” Webinar Recording Released
This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.” We recorded the webinar and you can download it for free by clicking on the following links: Webinar Audio Recording Webinar PowerPoint Presentation We had issues with the recording, so the [...]
PR and ROI–Two Old Acronyms with Two New Meanings
This is a tale of two acronyms and how they’ve changed. In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways. Two of the most popular acronyms were PR and ROI. PR stood for Public Relations and ROI [...]
Professional Blogging Isn’t About You
One of my blog readers once posted the following comment on an article: “Thank you for opening my eyes on the power of blogging. Before reading your article I had a negative point of view on blogs. In my opinion it was a loud statement saying ‘I need attention, does anyone care?’ I learned as [...]
How to Leverage Social Networks to Build a Permission Database
One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time. In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such [...]
A Pleading Letter to You from Your Customers
Dear Business Owner, Please forgive me if I sound ungrateful. I would like to love your website, I really would. It’s just that… Well, I like to do business with professional companies. You know, there are so many people who manipulate and take advantage of others nowadays. When I came to your website it made [...]
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