Archive for Marketing Strategies

Socialnomics

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

They Won’t Buy If They Don’t Understand Your Story

Human beings by the masses only value what is popular and mainstream.  If they don’t understand your story, they won’t buy. This is essence of marketing and sales.
Value is truly in the eyes of the beholder. 
What is your most valuable possession? Would others value that possession as much as you do? How much would you pay [...]

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

Marketing Messages That Won’t Travel

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral.
Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it?  I had that experience years ago [...]

Why Tribes Will Change the World

Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin.
Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges [...]

The Most Direct Path to a Top Search Engine Ranking

Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords.
Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher and [...]

Surprising Truths About Book Publishing

As a freelance writer, I co-authored or ghostwrote six books, one of which was a national bestseller (Killing Sacred Cows). I’m currently on my seventh.
Publishing a non-fiction book can be one of the most powerful marketing strategies for entrepreneurs. However, I often encounter misconceptions about the publishing world, and my insight and advice can be [...]

How to Leverage Social Networks to Build a Permission Database

One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time.
In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such as [...]

Two Lessons from a Great Example of Offline Hub Mentality

Hub Mentality isn’t only about leveraging online technology. Your offline systems and offerings must also reflect the core principles.
My wife got her hair cut last night by “Beverly D.”
Beverly employs an excellent hub strategy to sell hair products. She tours the country, holding “hair parties” for women. They are set up by a sponsor, who [...]

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