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Archive for Marketing Strategies
Too Much Information Can Be a Good Thing
Information consumption habits are changing rapidly. Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]
Congratulations On Your New Job Title!
You’re doing all the right things. You’re using the power of the Web to market your small business online. You’ve built a killer website that’s rich in keywords, SEO and back-links. Your permission database is growing. You’re using social media to connect with potential customers online. You may not realize it, but you’ve also picked [...]
Your Customers Need a Commitment
Trying to be all things to everyone is a losing proposition. It’s like standing with your feet firmly placed in two separate canoes that are slowly drifting apart. At some point, you must commit to one or the other–or get soaked. This principle also applies to marketing your small business. The straddling strategy doesn’t work [...]
It’s All About Asking the Right Questions
The latest online technologies have connected us in ways we never thought possible. Ironically, the same online environment has depersonalized the sales/lead relationship that drives business. A lead-generation Web site can effectively bring prospects to your door, if you have the right content, message and process. The staff at FutureNow has an excellent white paper [...]
Will They Still Recognize You?
Growing your business while simultaneously reducing or freezing your marketing spending sounds contradictory. But in touch economic times tough choices have to be made. For instance: Should you spend on demand generation or brand investment? Branding has been characterized as a “rich man’s game,” but your brand is the identity that keeps you recognizable to [...]
Adapting to The New Social Selling Environment
The social media revolution and the internet have proven to be huge game changers. They’ve changed how people purchase which changes how we sell. There’s no shortage of advice and and information about how to adapt your selling approach. But hubspot.com points out that the selling landscape is constantly changing. That means your techniques must [...]
Setting Your Social Marketing Goals
There’s no doubt that social media marketing is impacting how business is done. Interactivity with current and potential customers has never been easier. Consider your choices: Facebook, blogging, Twitter, Linked In, on line forums, Squidoo, Youtube, RSS channels or podcasting. Each can be a valuable tool in growing your business. But do you know how [...]
Building a Database to Build Your Small Business
In the Information Age, information isn’t just power. It’s life. Especially for small businesses. Now that the nature of marketing has shifted the power to buyers over sellers, new marketing strategies are required. Something that hasn’t changed is that every business needs to make sales and needs people to sell to. A key strategy today [...]
Are You Marketing Stuff or Marketing Solutions?
As a small business owner, it’s time someone told you the painful truth. Whatever your product or service may be, that’s not what your customers are seeking. What they’re looking for could be better described as solutions. They’re looking for peace of mind; to be entertained; for their lives to be made easier. In short, [...]
Embrace Change in Your Small Business Marketing
Everything around us is in a state of flux. But that’s not necessarily a bad thing. For instance, the information age has unleashed a sea change in how virtually everything is being done. The transformation has affected how we communicate, how we seek and receive information, even how we shop. New technologies have given your [...]
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