Archive for Marketing Strategies

Hub Mentality Isn’t Just For Businesses

By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank [...]

Why One Mortage Firm is Thriving in a Horrible Lending Environment

I met Kenton Brown, co-founder of Sente Mortgage, at a Wizard Academy seminar.
Having experienced first-hand the ugly failure of the lending market, I was curious about how their business was handling the recession.
“So how’s business?” I asked him.
“Never been better,” Kenton responded enthusiastically. “We’re having our best year ever.”
Surprised, I asked, “So what are you [...]

Should You Publish a Full or Partial RSS Feed?

If you’re not familiar with RSS, watch this video.
One common question is whether businesses should publish full or partial RSS feeds.
In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog.
In a partial feed, [...]

Socialnomics

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

They Won’t Buy If They Don’t Understand Your Story

Human beings by the masses only value what is popular and mainstream.  If they don’t understand your story, they won’t buy. This is essence of marketing and sales.
Value is truly in the eyes of the beholder. 
What is your most valuable possession? Would others value that possession as much as you do? How much would you pay [...]

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

Marketing Messages That Won’t Travel

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral.
Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it?  I had that experience years ago [...]

Why Tribes Will Change the World

Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin.
Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges [...]

The Most Direct Path to a Top Search Engine Ranking

Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords.
Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher and [...]

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