Archive for Marketing Strategies

Surprising Truths About Book Publishing

I have co-authored or ghostwritten nine books, one of which was a national bestseller (Killing Sacred Cows, affiliate link).
Publishing a non-fiction book can be one of the most powerful marketing strategies for entrepreneurs.
However, I often encounter misconceptions about the publishing world, and my insight and advice can be disappointing.
There’s a pervading myth that [...]

How to Leverage Social Networks to Build a Permission Database

One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time.
In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such as [...]

Two Lessons from a Great Example of Offline Hub Mentality

Hub Mentality isn’t only about leveraging online technology. Your offline systems and offerings must also reflect the core principles.
My wife got her hair cut last night by “Beverly D.”
Beverly employs an excellent hub strategy to sell hair products. She tours the country, holding “hair parties” for women. They are set up by a sponsor, who [...]

The 10 Commandments of Search Engine Optimization

In the beginning there was the Internet. And the geeks looked down on the Internet and saw that users sought relevant information.
And the geeks said, “Let there be search engines.” And there were search engines.
And the search engines had complicated formulas to determine which websites they would favor when particular key words and phrases were [...]

Video-Should You React or Adapt to the Economic Crisis?

If you are getting this in e-mail or RSS and can’t see the video, just click on the header to go to the blog to view it.

It’s Unfortunate, but it is about your Economic Engine

With all the corruption going on in big business and the corporate world there is a part of me that says, “These guys were after the money, that’s all they cared about, it was about greed!”   Here’s the harsh reality though.  It is about the money.  Some of you may be saying, “Wait, but business [...]

Who Are Salesmen Trying To Fool?

I’m washing dishes at about 7:30 last night. It’s dark outside. Just finished a great dinner with the family. Listening to my favorite music. Feeling good.
A fake-friendly rap at the door interrupts my reverie. (You know the knock — the sing-songey one where they’re trying to sound like your best friend, doing their best to [...]

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