(801) 810-9426
Archive for Marketing Strategies
Inbound Marketing Proven to Cost Less than Outbound Marketing
Small businesses are devoting a lot more resources to inbound marketing, according to a recent survey of 644 businesses. However, medium to large companies continue to spend more of their budgets on outbound marketing channels. Care to guess who’s seeing the better results? The details are spelled out by Hubspot.com in their 2011 report “The [...]
The Power of Exclusivity
An episode of the TV show “South Park” demonstrates the power of exclusivity in marketing. Fourth grader Eric Cartman inherits $1 million from a relative and buys a theme park just for himself. He rides all of the rides all day and even produces a commercial bragging that no one else is allowed inside the [...]
Effective Video Marketing for Small Businesses
If you’re going to use video to market your small business online, you ought to know a few guidelines for how to do it effectively. 1. First, Keep It Short How long will you watch a YouTube video before you get bored— two, maybe three minutes? A little longer if it’s really good, but not [...]
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
5 Things You Can Officially Give Up On
Attention, Internet marketers: here are 5 ideas it’s OK to abandon. Stop trying. Unless you’re good at them, don’t bother. 1. Humor You can make your copy cute or even whimsical, but leave pure comedy to the professionals. I’m not talking about jokes at your expense or little asides. I’m talking about straight up comedy [...]
What Are You Actually Selling?
You may think you and your competitors are in the same business, but they may not agree. Ray Kroc, of McDonald’s, once said he was in the real estate business, not the hamburger business. He sold millions of hamburgers, but real estate (through franchising) was an essential part of his livelihood. After purchasing the World [...]
11 Examples of Online Marketing Success
HubSpot, with the help of David Meerman Scott, recently published an excellent e-book, 11 Examples of Online Marketing Success. It’s great because it’s not just theory or opinion — it details real case studies from real businesses. You’ll definitely want to read the case studies to get the context, but here are the 11 marketing [...]
Innovate Constantly But Consistently
How do you grow and evolve without losing your identity? You grow in ways that stay true to your brand. Look at Starbucks. Today, the company sells a whole bunch of stuff that isn’t coffee. But that’s okay – and in fact helps their brand – because all of that stuff is directly or indirectly [...]
If Your Viral Hit Takes Off, Prepare A Landing Spot
Once you put someone online, you lose control of it. You have no way of affecting how it’s perceived or how it spreads. All you can do is make your idea as appealing as possible and then get the ball rolling. You can’t force something to be popular. For all of the power and influence [...]
Easy RSS Subscriptions
Get Our RSS Feed (What is RSS?)Free Downloads
Download our 100-page book, Hub Mentality: Shifting from Business Transactions to Community Interaction, to learn the right way to market in the Information Age.
Complete the form below. Your personal information is never shared.
*Downloading the e-book subscribes you to our mailing list. You'll receive about two emails per month, including our monthly newsletter. It's easy to unsubscribe.
-
Recent Posts
Recent Comments
- johnmartin: Twitter Advertising has been a big plus to everyones business in todays...
- Brady: I had the pleasure to listen to Robert Richardson of Zappos Insights today....
- Michele Miller: Stephen: Thank you so much for the fantastic review! Boy, I can tell...
- Craig Roumey: Thanks very much for the links. As a Wizard Grad myself, I go to the...
- Sean Elcock: That was awesome. I loved how the brand was the vehicle through which...
Topics to Explore