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Archive for Marketing Strategies
How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
Create the Wow Factor to Generate Word-of-Mouth Referrals
A little restaurant, Thyme and Seasons, recently moved into my neighborhood. On a recommendation from a friend’s blog, my wife and I decided to give it try. After we ordered and sat down, my wife and I enjoyed a minute to ourselves, winding down from a hectic week and taking in the atmosphere. It quickly [...]
Don’t Confuse Tools With Marketing
Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth. Marketing tools are things like websites, social media, brochures, flyers, blogs, etc. Tools are necessary to marketing, but just because you have them does not mean you are marketing. To build a house you need an architect, builders, [...]
Hub Mentality Isn’t Just For Businesses
By the way, database marketing doesn’t just apply to business. It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics. In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008. In What Americans Really Want…Really, Dr. Frank [...]
Why One Mortage Firm is Thriving in a Horrible Lending Environment
I met Kenton Brown, co-founder of Sente Mortgage, at a Wizard Academy seminar. Having experienced first-hand the ugly failure of the lending market, I was curious about how their business was handling the recession. “So how’s business?” I asked him. “Never been better,” Kenton responded enthusiastically. “We’re having our best year ever.” Surprised, I asked, [...]
Should You Publish a Full or Partial RSS Feed?
If you’re not familiar with RSS, watch this video. One common question is whether businesses should publish full or partial RSS feeds. In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog. In a [...]
Socialnomics
Does social media bring a positive return on investment? Check it out: *If you’re reading this in an RSS reader, you may need to click the title of the post to view the video. Get a Free Consultation
Brian Solis on the Future of the Social Web
Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends. Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits: [...]
They Won’t Buy If They Don’t Understand Your Story
Human beings by the masses only value what is popular and mainstream. If they don’t understand your story, they won’t buy. This is essence of marketing and sales. Value is truly in the eyes of the beholder. What is your most valuable possession? Would others value that possession as much as you do? How much would [...]
Is Social Media a Fad?
Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video. Get a Free Consultation
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