Archive for Marketing

Why One Mortage Firm is Thriving in a Horrible Lending Environment

I met Kenton Brown, co-founder of Sente Mortgage, at a Wizard Academy seminar.
Having experienced first-hand the ugly failure of the lending market, I was curious about how their business was handling the recession.
“So how’s business?” I asked him.
“Never been better,” Kenton responded enthusiastically. “We’re having our best year ever.”
Surprised, I asked, “So what are you [...]

Can Traditional Advertising Still Work?

Given our focus on online marketing and permission strategies, as opposed to traditional, intrusive media and sales models, you may think we’re opposed to traditional media and salespeople.
This isn’t the case at all.
Hub Mentality is less about what you do and more about how you do it.
It’s a mindset and philosophy more [...]

Joe Dirt’s Words of Wisdom for Marketers

In this brief clip, the erudite and articulate Joe Dirt shares the single most important lesson for business owners and marketers:

*If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video.

Hub Mentality for Commodities Versus Educational Sales

In our last newsletter we spoke of how marketing is much more than a message; it’s a process.
Traditional ad agencies can write you ads, but you need a marketing infrastructure (hub) to support those ads.
If you’re selling a commodity with immediately-recognizable relevance (shoes, insurance, mortgages, food), short, impactful messages are critical.
Traditional advertising can still [...]

Socialnomics

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis.
ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read.
In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields.
As they explain [...]

Marketing Messages That Won’t Travel

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral.
Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it?  I had that experience years ago [...]

Why Tribes Will Change the World

Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin.
Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges [...]

The Most Direct Path to a Top Search Engine Ranking

Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords.
Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher and [...]

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