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Archive for Marketing
Too Much Information Can Be a Good Thing
Information consumption habits are changing rapidly. Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]
Your Customers Need a Commitment
Trying to be all things to everyone is a losing proposition. It’s like standing with your feet firmly placed in two separate canoes that are slowly drifting apart. At some point, you must commit to one or the other–or get soaked. This principle also applies to marketing your small business. The straddling strategy doesn’t work [...]
It’s All About Asking the Right Questions
The latest online technologies have connected us in ways we never thought possible. Ironically, the same online environment has depersonalized the sales/lead relationship that drives business. A lead-generation Web site can effectively bring prospects to your door, if you have the right content, message and process. The staff at FutureNow has an excellent white paper [...]
Will They Still Recognize You?
Growing your business while simultaneously reducing or freezing your marketing spending sounds contradictory. But in touch economic times tough choices have to be made. For instance: Should you spend on demand generation or brand investment? Branding has been characterized as a “rich man’s game,” but your brand is the identity that keeps you recognizable to [...]
Getting Your Message To Your Customers
Great ads are rare. Great copywriting is even more so. As a business owner you don’t want to believe it. After all, you’ve identified a market. You’ve done your homework. You’re filling a need. And though your ads glow with benefits, your product isn’t selling. How can that be? It’s not always a matter of [...]
Setting Your Social Marketing Goals
There’s no doubt that social media marketing is impacting how business is done. Interactivity with current and potential customers has never been easier. Consider your choices: Facebook, blogging, Twitter, Linked In, on line forums, Squidoo, Youtube, RSS channels or podcasting. Each can be a valuable tool in growing your business. But do you know how [...]
Building a Database to Build Your Small Business
In the Information Age, information isn’t just power. It’s life. Especially for small businesses. Now that the nature of marketing has shifted the power to buyers over sellers, new marketing strategies are required. Something that hasn’t changed is that every business needs to make sales and needs people to sell to. A key strategy today [...]
Are You Marketing Stuff or Marketing Solutions?
As a small business owner, it’s time someone told you the painful truth. Whatever your product or service may be, that’s not what your customers are seeking. What they’re looking for could be better described as solutions. They’re looking for peace of mind; to be entertained; for their lives to be made easier. In short, [...]
Use New Technologies to Connect with Customers
Von Mises Institute Blogger Jeffery Tucker recently posted a blog entry called “Surrounded by Miracles and Nobody Cares.” His observation is worth passing along: “Peter Sidor, a heavy hitter at the Mises Wiki, just called on my Skype app on my iPhone, something I downloaded the other day just to test it out. “So I [...]
Turning Wants Into Needs
A few Christmases ago, Victoria’s Secret had a great line in one of its commercials—”Give me everything I want, and nothing I need.” There’s an interesting idea at work in those nine words. The store is billing its products as both desirable and impractical. No one needs expensive underwear, but many women would like to [...]
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