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Archive for Marketing

The Knowledge You Need to Succeed

That you are subscribed to this blog is probably a signal that I’m preaching to the choir, but I want to emphasize something that I’m deeply passionate about. We have a problem with leadership and success education in this country. If I wanted to I could find all sorts people, organizations, and government policies to [...]

The Difference Between Selling & Persuading

Hub Mentality™ can be misapplied and taken too far. Specifically, its criticisms of sales mentality can be interpreted to mean that you shouldn’t sell at all and just be a “nice,” unobtrusive resource for people.
This can lead to a drop in sales in an effort to not appear too “salesy.” But when applied properly, Hub [...]

PR and ROI–Two Old Acronyms with Two New Meanings

This is a tale of two acronyms and how they’ve changed. In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways. Two of the most popular acronyms were PR and ROI. PR stood for Public Relations and ROI [...]

Surprising Truths About Book Publishing

I have co-authored or ghostwritten nine books, one of which was a national bestseller (Killing Sacred Cows, affiliate link).
Publishing a non-fiction book can be one of the most powerful marketing strategies for entrepreneurs.
However, I often encounter misconceptions about the publishing world, and my insight and advice can be disappointing.
There’s a pervading myth that [...]

A Pleading Letter to You from Your Customers

Dear Business Owner,
Please forgive me if I sound ungrateful. I would like to love your website, I really would. It’s just that…
Well, I like to do business with professional companies. You know, there are so many people who manipulate and take advantage of others nowadays. When I came to your website it made be a [...]

Video-Finding a Better Job Using Hub Mentality

With the economic crisis all around us the need for each individual to become a stronger center of influence and apply the principles found in Hub Mentality are drastically needed. Each of us needs to learn how to influence and be seen as an expert in our field. Hub Mentality was originally written [...]

Is Your Business a Destination?

Last week I was able to get away with my wife for a vacation with just the two of us to Cancun, Mexico. It was nice to get away from the daily routine and experience a bunch of really fun things. In the hotel zone in Cancun there aren’t a lot of options for basic [...]

Two Lessons from a Great Example of Offline Hub Mentality

Hub Mentality isn’t only about leveraging online technology. Your offline systems and offerings must also reflect the core principles.
My wife got her hair cut last night by “Beverly D.”
Beverly employs an excellent hub strategy to sell hair products. She tours the country, holding “hair parties” for women. They are set up by a sponsor, who [...]

Never Underestimate the Power of Words

Identify significant shifts in history and you’ll find word-warriors, slicing through status quo debris with sharp words, lighting the souls of men with fiery words, subduing anger with gentle words.
Martin Luther’s 95 Theses incited the Protestant Reformation. Thomas Paine’s Common Sense united angry colonists. Harriet Beecher Stowe pierced through the vile darkness of slavery with [...]

Recent Trends in Marketing

This last weekend I had the opportunity to speak to a group of entrepreneurs and business professionals at The Thomas Jefferson Education Forum in Salt Lake. I want to give you some insight as to what I talked about, but first I wanted to welcome those of you who were at the event to the [...]