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Archive for Marketing
If You Give It Away, They Will Come
Even if you recognize the merits of Hub Mentality, it can still be a leap of faith to start giving away free content. “But that’s good content!” you may say. “I could package and sell that!” Exactly, and that’s why Hub Mentality works so well. Giving something valuable builds rapport with customers. It creates a [...]
Generate More Website Traffic
The world’s greatest website would still be useless if no one sees it. You need visitors! And how are many people going to find you? Through search engines and social media. If you have a website (and you certainly should), search for yourself. Search for what you do and your area. Where are you in [...]
Small Businesses Have the Advantage
The next time you start envying that big business, think again. They all wish they could act like a small business. Big businesses wish they had what you have: vision; a versatile workforce; and the ability to change quickly to market demands. Vision is a hard thing to maintain for a big corporation. They may [...]
Why They Should Buy What You’re Selling
The majority of our purchases are made to advertise our self-identity. If customers are looking for products and services to believe in, why should they believe in you? Don’t answer “quality” and “service” or something like that. You should stand for those things anyway. You need to stand for something larger than yourself, or at [...]
A Simple 3-Word Technique to Become More Relevant to Prospects
This simple technique is a smooth transition from features to benefits, which means that your readers will be hooked as you show them why your message matters to them, on their terms and in their language. It’s a foolproof way to get details out of your head and into theirs, which means that your readers [...]
Blogging For Small Businesses
Blogging is tremendously valuable for small businesses. The benefits of blogging include: It helps your website get found by search engines, therefore increasing your website traffic. Extends your brand. Connects you to your customer base. Motivates, tantalizes and excites readers. Explains and informs. Becomes a hub for discussion and community. Advertises events, coupons, special deals. [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
You Didn’t Want That Extra Business Anyway
We talk a lot about ways to improve your business and increase your web presence. But why would you want all that? It’s a lot easier to keep doing what you’re doing. Here are a few ways you can avoid those pains in the neck that are greater efficiency and effective use of the Hub [...]
Harnessing Insider Culture
It’s always interesting when something highly specialized becomes popular. A product is designed for a smaller target audience — wilderness survival specialists, professional bodybuilders or heavy metal musicians. The makers expect it to sell well with actual experts and hopefully casual fans. Then, mysteriously, it becomes huge. Non-fans, even people who have no interest in [...]
The Only Way They’ll Trust You
It’s nobody’s fault. It was bound to happen. We, the entire body of Internet users, have became jaded. What happened? You can only consume so many hoaxes, viral sensations, seemingly real but actually staged videos and blatant lies before you start to doubt everything online. This distrust has two results: now we assume everything online [...]
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