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Archive for Marketing
11 Examples of Online Marketing Success
HubSpot, with the help of David Meerman Scott, recently published an excellent e-book, 11 Examples of Online Marketing Success. It’s great because it’s not just theory or opinion — it details real case studies from real businesses. You’ll definitely want to read the case studies to get the context, but here are the 11 marketing [...]
9 Must-Read Blogs & Newsletters for Entrepreneurs & Marketers
If you’re not subscribed to these, there’s a gaping black crater where your head should be. Fill that hole! Monday Morning Memo newsletter by Roy H. Williams Seth Godin Jeff Sexton Copyblogger Internet Marketing for Smart People newsletter Wonder Branding by Michele Miller Psyblog Michael Fortin Web Ink Now by David Meerman Scott Get [...]
Innovate Constantly But Consistently
How do you grow and evolve without losing your identity? You grow in ways that stay true to your brand. Look at Starbucks. Today, the company sells a whole bunch of stuff that isn’t coffee. But that’s okay – and in fact helps their brand – because all of that stuff is directly or indirectly [...]
Get Unzipped to Get Inside Her Brain
Understatement: Michele Miller is a pretty big deal. She’s a world-famous Superwoman of knowing women. A Wizard of Ads partner with clients like Best Buy and Timberland, she teaches businesses how to “capture the heart of the female customer.” Her blog has won awards from Marketing Sherpa and Forbes.com, and was featured in Seth Godin’s [...]
How One Business Increased Revenues by 16.7% in One Month Using Hub Mentality
Owned and operated by Lisa Feinman, Atlantic Seafood Market sells, as you may have guessed, fresh seafood in Old Saybrook, Connecticut. We started working with Lisa in September of this year. We didn’t start any outbound marketing efforts until the first of October because we were just building infrastructure. October was our first month of [...]
Don’t Confuse Tools With Marketing
Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth. Marketing tools are things like websites, social media, brochures, flyers, blogs, etc. Tools are necessary to marketing, but just because you have them does not mean you are marketing. To build a house you need an architect, builders, [...]
Why One Mortage Firm is Thriving in a Horrible Lending Environment
I met Kenton Brown, co-founder of Sente Mortgage, at a Wizard Academy seminar. Having experienced first-hand the ugly failure of the lending market, I was curious about how their business was handling the recession. “So how’s business?” I asked him. “Never been better,” Kenton responded enthusiastically. “We’re having our best year ever.” Surprised, I asked, [...]
Can Traditional Advertising Still Work?
Given our focus on online marketing and permission strategies, as opposed to traditional, intrusive media and sales models, you may think we’re opposed to traditional media and salespeople. This isn’t the case at all. Hub Mentality is less about what you do and more about how you do it. It’s a mindset and philosophy more [...]
Joe Dirt’s Words of Wisdom for Marketers
In this brief clip, the erudite and articulate Joe Dirt shares the single most important lesson for business owners and marketers: *If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video. Get a Free Consultation
Hub Mentality for Commodities Versus Educational Sales
In our last newsletter we spoke of how marketing is much more than a message; it’s a process. Traditional ad agencies can write you ads, but you need a marketing infrastructure (hub) to support those ads. If you’re selling a commodity with immediately-recognizable relevance (shoes, insurance, mortgages, food), short, impactful messages are critical. Traditional advertising [...]
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