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Socialnomics
Does social media bring a positive return on investment? Check it out: *If you’re reading this in an RSS reader, you may need to click the title of the post to view the video. Get a Free Consultation
Is Social Media a Fad?
Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video. Get a Free Consultation
ChangeThis Publishes Hub Mentality
Check out this new version of Hub Mentality from ChangeThis. ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read. In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields. [...]
Marketing Messages That Won’t Travel
Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral. Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it? I had that experience years [...]
Why Tribes Will Change the World
Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin. Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He [...]
The Most Direct Path to a Top Search Engine Ranking
Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords. Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher [...]
The Knowledge You Need to Succeed
That you are subscribed to this blog is probably a signal that I’m preaching to the choir, but I want to emphasize something that I’m deeply passionate about. We have a problem with leadership and success education in this country. If I wanted to I could find all sorts people, organizations, and government policies to [...]
The Difference Between Selling & Persuading
Hub Mentality™ can be misapplied and taken too far. Specifically, its criticisms of sales mentality can be interpreted to mean that you shouldn’t sell at all and just be a “nice,” unobtrusive resource for people. This can lead to a drop in sales in an effort to not appear too “salesy.” But when applied properly, [...]
PR and ROI–Two Old Acronyms with Two New Meanings
This is a tale of two acronyms and how they’ve changed. In a time where costs could be measured to the penny and big advertising budgets ruled the day, companies measured their effectiveness and success in many ways. Two of the most popular acronyms were PR and ROI. PR stood for Public Relations and ROI [...]
Surprising Truths About Book Publishing
I have co-authored or ghostwritten nine books, one of which was a national bestseller (Killing Sacred Cows, affiliate link). Publishing a non-fiction book can be one of the most powerful marketing strategies for entrepreneurs. However, I often encounter misconceptions about the publishing world, and my insight and advice can be disappointing. There’s a pervading myth [...]
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