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Archive for MESS Method
Your Customers Need a Commitment
Trying to be all things to everyone is a losing proposition. It’s like standing with your feet firmly placed in two separate canoes that are slowly drifting apart. At some point, you must commit to one or the other–or get soaked. This principle also applies to marketing your small business. The straddling strategy doesn’t work [...]
Front Stage Versus Back Stage
It’s critical that you execute on your promises and deliver what customers expect. If they expect something great and receive something mediocre, their perception of you plummets. Systems must be in place to ensure perfect delivery. If you don’t execute and keep your promises, these customers will tell everyone about it, and they have the [...]
Get Out of the Box To Pinpoint Your Limiting Factors
Some factor, or a variety of factors, are holding your business back. You’re hitting a ceiling. The problem is, you can’t see these limiting factors. Why? Because you’re stuck in the “box” of your business. You see all the wonderful reasons why customers should buy from you. Unless you can get out of the box, [...]
Is Your Business a One-Hit Wonder?
The music industry is full of one-hit wonders. You know, bands or musicians that had one big hit, and then you never heard from them again. There are also many companies that were formed around one-hit wonders. Maybe it was a product that was hot at the time or even a service that hit a [...]
They Won’t Buy If They Don’t Understand Your Story
Human beings by the masses only value what is popular and mainstream. If they don’t understand your story, they won’t buy. This is essence of marketing and sales. Value is truly in the eyes of the beholder. What is your most valuable possession? Would others value that possession as much as you do? How much would [...]
Marketing Messages That Won’t Travel
Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral. Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it? I had that experience years [...]
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