Archive for MESS Method

Is Your Business a One-Hit Wonder?

The music industry is full of one-hit wonders. You know, bands or musicians that had one big hit, and then you never heard from them again.
There are also many companies that were formed around one-hit wonders.
Maybe it was a product that was hot at the time or even a service that hit a niche [...]

They Won’t Buy If They Don’t Understand Your Story

Human beings by the masses only value what is popular and mainstream.  If they don’t understand your story, they won’t buy. This is essence of marketing and sales.
Value is truly in the eyes of the beholder. 
What is your most valuable possession? Would others value that possession as much as you do? How much would you pay [...]

Marketing Messages That Won’t Travel

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral.
Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it?  I had that experience years ago [...]