Archive for Message

They Won’t Buy If They Don’t Understand Your Story

Human beings by the masses only value what is popular and mainstream.  If they don’t understand your story, they won’t buy. This is essence of marketing and sales.
Value is truly in the eyes of the beholder. 
What is your most valuable possession? Would others value that possession as much as you do? How much would you pay [...]

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis.
ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read.
In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields.
As they explain [...]

Marketing Messages That Won’t Travel

Whether larger business or small, the message your business shares through your marketing and interaction with your clients and prospects must be simple, repeatable, and viral.
Have you met with someone who explains what they do and then you don’t have a clue how to tell anyone else about it?  I had that experience years ago [...]