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Don’t Confuse Tools With Marketing
Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth. Marketing tools are things like websites, social media, brochures, flyers, blogs, etc. Tools are necessary to marketing, but just because you have them does not mean you are marketing. To build a house you need an architect, builders, [...]
8 Astonishingly Valuable Free Downloads from Wizard Academy Press
I just stumbled across these incredibly valuable free downloads from Wizard Academy Press, the publishing arm of Wizard Academy. Wizard of Ads MP3 Magical Worlds of the Wizard of Ads MP3 Secret Formulas of the Wizard of Ads MP3 Advertising in America: What Works, What Doesn’t, & Why How Advertising is Changing The 7 Big [...]
Overcome the Curse of Knowledge to Tell Your Story More Powerfully
In their best-selling book, Made to Stick, Heath brothers Chip and Dan share the results of a 1990 experiment performed by Elizabeth Newton at Stanford University. Ms. Newton devised a simple game in which she assigned people to one of two roles: “tappers” and “listeners.” Tappers received a list of 25 well-known songs and were [...]
Leverage the Power of Verbs to Boost Your Sales
In 1974, psychologists Elizabeth Loftus and John Palmer showed test subjects seven 5-30 second video clips of car accidents. Every subject saw the same clips. After viewing the videos, the subjects were given questions about the accidents and were asked to write down their answers. The twist was that they were given different questions. The [...]
Joe Dirt’s Words of Wisdom for Marketers
In this brief clip, the erudite and articulate Joe Dirt shares the single most important lesson for business owners and marketers: *If you’re reading this in an RSS reader or email, you may need to click the title of the post to view the video. Get a Free Consultation
Hub Mentality for Commodities Versus Educational Sales
In our last newsletter we spoke of how marketing is much more than a message; it’s a process. Traditional ad agencies can write you ads, but you need a marketing infrastructure (hub) to support those ads. If you’re selling a commodity with immediately-recognizable relevance (shoes, insurance, mortgages, food), short, impactful messages are critical. Traditional advertising [...]
Ad Writing Lesson #1
Last week I started a 7-week ad writing course at Wizard Academy with Roy H. Williams of The Wizard of Ads trilogy fame. Here’s our class picture, with me in the nappy red beard in the back: I’ve been attending Wizard Academy courses for a couple years now, and this is the best one by [...]
They Won’t Buy If They Don’t Understand Your Story
Human beings by the masses only value what is popular and mainstream. If they don’t understand your story, they won’t buy. This is essence of marketing and sales. Value is truly in the eyes of the beholder. What is your most valuable possession? Would others value that possession as much as you do? How much would [...]
Is Social Media a Fad?
Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video. Get a Free Consultation
ChangeThis Publishes Hub Mentality
Check out this new version of Hub Mentality from ChangeThis. ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read. In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields. [...]
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