Archive for New Media

Hub Mentality Isn’t Just For Businesses

By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank [...]

Should You Publish a Full or Partial RSS Feed?

If you’re not familiar with RSS, watch this video.
One common question is whether businesses should publish full or partial RSS feeds.
In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog.
In a partial feed, [...]

Can Traditional Advertising Still Work?

Given our focus on online marketing and permission strategies, as opposed to traditional, intrusive media and sales models, you may think we’re opposed to traditional media and salespeople.
This isn’t the case at all.
Hub Mentality is less about what you do and more about how you do it.
It’s a mindset and philosophy more [...]

5 YouTube Channels For Small Business Advice

Mashable recently published a great article listing five YouTube channels providing excellent education for small business owners.
Their list of five includes the following:

Harvard Business Publishing
Google Business
U.S. Small Business Administration
Robert Scoble
Fast Forward

Not only will you learn applicable knowledge for your business, you may discover some ideas to leverage YouTube in your own business.
Check them out!
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Stephen Palmer [...]

Socialnomics

Does social media bring a positive return on investment? Check it out:

*If you’re reading this in an RSS reader, you may need to click the title of the post to view the video.

Brian Solis on the Future of the Social Web

Thanks to Eric Dowd for bringing this insightful article to my attention. It reinforces why your organization must embrace and institute Hub Mentality™ as soon as possible to harness the power of these trends.
Brian Solis highlights key points of this report that details the evolution and future of social media, including the following tidbits:
“Starting in [...]

Is Social Media a Fad?

Check out this astounding video. If you’re reading this in an RSS reader, you may need to click on the post title to view the video.

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis.
ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read.
In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields.
As they explain [...]

Don’t Just Build Your Website — Architect It

A good website requires four elements: 1) technical programming, 2) graphic design, 3) copywriting, and 4) architecture.
Copywriting and architecture together comprise persuasion architecture. These elements are far more important than technical programming and graphic design.
Unfortunately, most web design firms focus primarily, if not solely, on the first two. There are many who only focus on [...]

Why Tribes Will Change the World

Here’s a great video, “Why Tribes, Not Money or Factories, Will Change the World,” by Seth Godin.
Seth “argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges [...]

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