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Archive for New Media
Too Much Information Can Be a Good Thing
Information consumption habits are changing rapidly. Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]
Effective Video Marketing for Small Businesses
If you’re going to use video to market your small business online, you ought to know a few guidelines for how to do it effectively. 1. First, Keep It Short How long will you watch a YouTube video before you get bored— two, maybe three minutes? A little longer if it’s really good, but not [...]
If You Give It Away, They Will Come
Even if you recognize the merits of Hub Mentality, it can still be a leap of faith to start giving away free content. “But that’s good content!” you may say. “I could package and sell that!” Exactly, and that’s why Hub Mentality works so well. Giving something valuable builds rapport with customers. It creates a [...]
Old Media Skills in a New Media World
Old Media may be dying, but its skill sets are still worthwhile. In fact, learning the old ways to do business will make your New Media enterprise a lot stronger. Old Media helps grow your business locally and New Media makes it thrive. On the local level, small business marketing hasn’t changed all that much. [...]
The Awesome Power of a Bunch of Wired, Angry People
The Internet Age is really a bad time to pick a fight with your customers. If you offend someone, consistently deliver a sub-par product or introduce some new fee or privacy intrusion, you’ll soon find yourself on the business end of a fast, aggressive grassroots campaign. Why? The Internet has allowed formerly disconnected consumers to [...]
5 Things You Can Officially Give Up On
Attention, Internet marketers: here are 5 ideas it’s OK to abandon. Stop trying. Unless you’re good at them, don’t bother. 1. Humor You can make your copy cute or even whimsical, but leave pure comedy to the professionals. I’m not talking about jokes at your expense or little asides. I’m talking about straight up comedy [...]
If Your Viral Hit Takes Off, Prepare A Landing Spot
Once you put someone online, you lose control of it. You have no way of affecting how it’s perceived or how it spreads. All you can do is make your idea as appealing as possible and then get the ball rolling. You can’t force something to be popular. For all of the power and influence [...]
Hub Mentality Hits the Charts
If you want to see Hub Mentality at work, take a look at popular music. In this age of declining music sales, artists are cultivating tribes of loyal fans and nurturing relationships through awesome free content, special incentives and opportunities for interaction. Pop star Lady Gaga is an excellent example of this. Lady Gaga entered [...]
The Top 5 Ways to Be Seen on Facebook’s News Feed
Lindsay Wilson recently posted an excellent article on the Beneath the Cover blog, “The 5 Most Effective Ways to Get Into Facebook’s Top News Feed.” If you didn’t already know this, Facebook’s News Feed doesn’t display every post/status update from all your friends. It uses an algorithm to display what it deems to be the [...]
10 Startling Statistics that Prove Why Your Business Should Use Social Media
Social Media Explorer recently published an article highlighting the following statistics on social media: Time spent on social networking sites increased 277% in 2009. Web users are 51% more likely to buy from your brand if they follow you on Facebook 60% of web users are more likely to recommend your brand if they follow [...]
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