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Archive for New Media
The Most Direct Path to a Top Search Engine Ranking
Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords. Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher [...]
“The Economics of Influence” Webinar Recording Released
This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.” We recorded the webinar and you can download it for free by clicking on the following links: Webinar Audio Recording Webinar PowerPoint Presentation We had issues with the recording, so the [...]
How to Leverage Social Networks to Build a Permission Database
One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time. In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such [...]
Do You Need a Marketing Consultant?
If you don’t have good answers to more than three of the following questions, you need to hire experts to help you take advantage of the massive shifts that have occurred in business, marketing, and technology: Do you know what website analytics are, how to install and use them, and how to analyze the data [...]
Who Are Salesmen Trying To Fool?
I’m washing dishes at about 7:30 last night. It’s dark outside. Just finished a great dinner with the family. Listening to my favorite music. Feeling good. A fake-friendly rap at the door interrupts my reverie. (You know the knock — the sing-songey one where they’re trying to sound like your best friend, doing their best [...]
Amazon’s Kindle 2: Clash Between Old & New
Wired reported today that the Authors Guild is objecting to the new text-to-speech functionality found in Amazon’s Kindle 2. The updated version uses a digital voice to read books audibly. “Until this issue is worked out, Amazon may be undermining your audio market as it exploits your e-books,” the guild told its members in a [...]
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