Archive for News

Too Much Information Can Be a Good Thing

Information consumption habits are changing rapidly.  Is your business adapting in order to keep up? For instance, Twitter just celebrated 5 years online and LinkedIn just signed up its 100 millionth member. These milestones may not have generated much fanfare, but to the savvy small business marketer, they demonstrate how online news and information are [...]

“My traffic has more than doubled, and my bottom line has quadrupled.”

Rachel DeMille is the co-developer of Thomas Jefferson Education and co-author of Leadership Education: The Phases of Learning. We helped her build her website and we’ve consulted with her over time, among other things. Here’s what she says about working with us:   “KGaps completely transformed my view of my clientele and my role in [...]

Hub Mentality Just Got Bigger, Better, Stronger, Faster

Make your marketing simpler, cheaper, more profitable. Build trust to increase sales and referrals. Execute social media strategies that actually work. Rock your business by reading and applying our new and improved 100-page book, Hub Mentality: Shifting from Business Transactions to Community Interactions. If you liked the e-book, you’re gonna love the book. Four times [...]

ChangeThis Publishes Hub Mentality

Check out this new version of Hub Mentality from ChangeThis. ChangeThis started as Seth Godin’s idea and is now operated by 800-CEO-Read. In an effort to spark “thoughtful, rational, constructive” discussion on important topics and with the goal of transforming media delivery and consumption, ChangeThis solicits and publishes “manifestos” from thought leaders in all fields. [...]

“The Economics of Influence” Webinar Recording Released

This week The Center for Social Leadership sponsored a webinar entitled “The Economics of Influence: Using Hub Mentality™ to Increase Your Influence & Wealth.” We recorded the webinar and you can download it for free by clicking on the following links: Webinar Audio Recording Webinar PowerPoint Presentation We had issues with the recording, so the [...]

Amazon’s Kindle 2: Clash Between Old & New

Wired reported today that the Authors Guild is objecting to the new text-to-speech functionality found in Amazon’s Kindle 2. The updated version uses a digital voice to read books audibly. “Until this issue is worked out, Amazon may be undermining your audio market as it exploits your e-books,” the guild told its members in a [...]

Hub Mentality E-Book Released

We’re proud to announce the release of our new e-book Hub Mentality: Shifting From Business Transactions to Community Interaction. You can download it for free here. What’s it About? Because of technology, business has undergone a dramatic shift. The old methods of interrupt advertising no longer work. Customers are swamped with choice. They are wiser [...]

The Beginning Blogger’s Bible Now Available From KGaps

The Beginning Blogger’s Bible: How to Make Money, Make a Difference, and Make a Name Online was an e-book that I released through a previous business of mine, the WordPress Coach. Shortly after launching the WordPress Coach, however, Carl Woolston and I formed KGaps Consulting. Everything I’ve created in the past has now been subsumed [...]

Stephen Palmer Combines Writing & Blogging Businesses Into KGaps

If you’ve used my services in the past or visited my other websites, Writing Captain and The WordPress Coach, you’ll notice that they are no longer operational. I’ve spent the last few years doing freelance writing for books, websites, and marketing content. Along the way I’ve gained expertise in lead generation strategies, email marketing, persuasion [...]

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Too Much Information Can Be a Good Thing

April 5, 2011
by: Bryan HydeAdvertising, Better business, Blogging, Content Marketing, Inbound Marketing, Internet Marketing, Marketing, Marketing Strategies, New Media, News, Search Engine Optimization, Social Media, Technology Tools

Congratulations On Your New Job Title!

April 4, 2011
by: Bryan HydeAdvertising, Better business, Content Marketing, Copywriting, Hub Mentality, Inbound Marketing, Marketing Strategies, Search Engine Optimization, Writing

Your Customers Need a Commitment

March 31, 2011
by: Bryan HydeAdvertising, Better business, Better Websites, Branding, Hub Mentality, Marketing, Marketing Strategies, MESS Method

It’s All About Asking the Right Questions

March 30, 2011
by: Bryan HydeBetter business, Marketing, Marketing Strategies, Persuasion Architecture, Website Conversion

Will They Still Recognize You?

March 29, 2011
by: Bryan HydeAdvertising, Branding, Economics, Marketing, Marketing Strategies, Social Media

Adapting to The New Social Selling Environment

March 28, 2011
by: Bryan HydeAdvertising, Better business, Community Engagement, Hub Mentality, Internet Marketing, Marketing Strategies, Social Media

Getting Your Message To Your Customers

March 25, 2011
by: Bryan HydeAdvertising, Content Marketing, Copywriting, Hub Mentality, Marketing, Writing

Setting Your Social Marketing Goals

March 24, 2011
by: Bryan HydeAdvertising, Blogging, Branding, Hub Mentality, Internet Marketing, Marketing, Marketing Strategies, Social Media, Social Networking, Website Analytics