Archive for Permission Marketing

6 Rules for Ensuring High Open & Click-Through Rates With Your Email Marketing

I’ve been in the trenches of email marketing for more than four years. I’ve sent hundreds of emails to more than a dozen databases.
I’m obsessive about analytic data. I explore the tiniest details to maximize my open, click, and conversion rates.
According to this 2008 report, the average open rate in the industry is 13.2 percent, [...]

Hub Mentality Isn’t Just For Businesses

By the way, database marketing doesn’t just apply to business.
It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.
In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.
In What Americans Really Want…Really, Dr. Frank [...]

Why One Mortage Firm is Thriving in a Horrible Lending Environment

I met Kenton Brown, co-founder of Sente Mortgage, at a Wizard Academy seminar.
Having experienced first-hand the ugly failure of the lending market, I was curious about how their business was handling the recession.
“So how’s business?” I asked him.
“Never been better,” Kenton responded enthusiastically. “We’re having our best year ever.”
Surprised, I asked, “So what are you [...]

Can Traditional Advertising Still Work?

Given our focus on online marketing and permission strategies, as opposed to traditional, intrusive media and sales models, you may think we’re opposed to traditional media and salespeople.
This isn’t the case at all.
Hub Mentality is less about what you do and more about how you do it.
It’s a mindset and philosophy more [...]

“The Right Way To Optimize Your Website For Hub Mentality” Webinar Recording

Last week Carl and I held and recorded a free webinar entitled “The Right Way To Optimize Your Website For Hub Mentality.”
Click here to download the recording now.
We shared the proven design principles we’ve integrated into the websites of our clients who enjoy conversion rates as high as 32.02%.
Watch the recording to learn the following:

Why [...]

Data Capture Is NOT Inherently Manipulative & Scarcity-Minded

Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response.
On a couple of his larger assumptions, he missed the boat.  I’m not talking the boat just left the dock and [...]

Professional Blogging Isn’t About You

One of my blog readers once posted the following comment on an article:
“Thank you for opening my eyes on the power of blogging. Before reading your article I had a negative point of view on blogs. In my opinion it was a loud statement saying ‘I need attention, does anyone care?’
I learned as I was [...]

How to Leverage Social Networks to Build a Permission Database

One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time.
In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such as [...]

A Pleading Letter to You from Your Customers

Dear Business Owner,
Please forgive me if I sound ungrateful.  I would like to love your website, I really would.  It’s just that…
Well, I like to do business with professional companies.  You know, there are so many people who manipulate and take advantage of others nowadays.  When I came to your website it made be a [...]

Recent Trends in Marketing

This last weekend I had the opportunity to speak to a group of entrepreneurs and business professionals at The Thomas Jefferson Education Forum in Salt Lake.  I want to give you some insight as to what I talked about, but first I wanted to welcome those of you who were at the event to the [...]

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