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Archive for Permission Marketing
“The Right Way To Optimize Your Website For Hub Mentality” Webinar Recording
Last week Carl and I held and recorded a free webinar entitled “The Right Way To Optimize Your Website For Hub Mentality.” Click here to download the recording now. We shared the proven design principles we’ve integrated into the websites of our clients who enjoy conversion rates as high as 32.02%. Watch the recording to [...]
Data Capture Is NOT Inherently Manipulative & Scarcity-Minded
Chris Guillebeau, the popular author of The Art of Nonconformity, recently wrote a blog articled entitled “Why People Hate Marketers.” I encourage you to read it in full to know the context of my response. On a couple of his larger assumptions, he missed the boat. I’m not talking the boat just left the dock [...]
Professional Blogging Isn’t About You
One of my blog readers once posted the following comment on an article: “Thank you for opening my eyes on the power of blogging. Before reading your article I had a negative point of view on blogs. In my opinion it was a loud statement saying ‘I need attention, does anyone care?’ I learned as [...]
How to Leverage Social Networks to Build a Permission Database
One of the most important elements of Hub Mentality™ is a permission database. A database allows you to serve customers by providing free content, as well as sell to them repeatedly over time. In most cases, building a database requires email marketing software, such as AWeber, or more advanced customer relationship management (CRM) software, such [...]
A Pleading Letter to You from Your Customers
Dear Business Owner, Please forgive me if I sound ungrateful. I would like to love your website, I really would. It’s just that… Well, I like to do business with professional companies. You know, there are so many people who manipulate and take advantage of others nowadays. When I came to your website it made [...]
Recent Trends in Marketing
This last weekend I had the opportunity to speak to a group of entrepreneurs and business professionals at The Thomas Jefferson Education Forum in Salt Lake. I want to give you some insight as to what I talked about, but first I wanted to welcome those of you who were at the event to the [...]
Missed Opportunity to Build an Art Hub
This last weekend my wife and I attended an art show put on by a community art co-op here in town. The co-op is put together of local artists who share costs to be able to market and sell their art together. They had everything from oil to photography. Now, I’m no art buff but [...]
Who Are Salesmen Trying To Fool?
I’m washing dishes at about 7:30 last night. It’s dark outside. Just finished a great dinner with the family. Listening to my favorite music. Feeling good. A fake-friendly rap at the door interrupts my reverie. (You know the knock — the sing-songey one where they’re trying to sound like your best friend, doing their best [...]
Video-Marketing and the Economic Meldown
If you are getting this in e-mail and can’t see the video, just click on the header to go to the blog to view it. • Get a Free Consultation
A Permission Database Is As Good As Gold
Here’s the bottom line: The easiest, quickest, and best way to build a following on your blog and generate revenue is to cultivate a permission marketing database. This means a database of individuals who have given you permission to market to them. You provide value, and in return, they give you their personal information, most [...]
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